TopRank Marketing Editor

4 Ways to Republish Content

TopRank Marketing Editor     Blogging Strategy, Online Marketing

Re-PostRe-Posting content is a way to feel included in a conversation and get additional traffic. However, simply copying their post word for word won’t give any additional value to your visitors. So here are 4 ways to successfully re-post someone else’s content.

1) Your Thoughts. This is the easiest. Someone else posts on the best way to get traffic from Google and you post your thoughts. You can agree or disagree but it’s your opinion that makes it unique.

2) Expand upon it. Evey now and then, someone will write a nice short post that those that are familiar with the subject can follow along no problem. But others may feel lost. Expanding on someone else’s post to put in more details and make it understandable to a wider audience can be beneficial to a whole new group of people.

3) Summarize. The other day Matt Cutts did a quick post that ended up with about 800 words. Summarizing that into a 200 word post can draw more readers that don’t want to take the time to read the no-so-quick original post.

4) Time Travel. This is my favorite. Go to someone’s blog and dig back into the archives. Lets say to 2005. What were they talking about? It could be a fun point out how back in 2005, Rand was talking about sandbox theories with poison links and hilltop hubs. How many of these are still true today? With hindsight being 20/20 you have to be nice though.

Re-posting can be quite successful if done correctly. You can gain a whole new audience by simply working with what others are already saying. Just be sure to make it unique and give credit where credit is due.

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  1. Thanks for this article. Re-posting is key to any successful blog. You hit the nail on the head. I’ve added this article to my nightly links to publish 🙂 Thanks!

  2. Very good tips. People think they have to come up with content from scratch and it kills their blog productivity.

    “Riffing” off of others is what the blogosphere uses to take a bit of a break and hand kudos out to the latest person in their ‘sphere to do the hard part: from scratch!


  3. Avatar John Loch says

    Considered, handy tips ! 🙂

    But what about scenarios where streams (aggregation of multiple feeds from multiple sources ie Y Pipes) are used, to capture depth, a broader cross-section of opinion.

    In such scenarios, its almost impossible to offer constructive commentary on every post, while the sum itself describes a broader perspective (in SEO circles, thats essential). My own view is that of itself is a value addition for a niche audience – it certainly is for me.

    Rather than attempt to value add at a post level, is it feasible to ask what WMs want in return for the use of their feeds ?

    In other words, an additional presence on the blog(s) in question. Perhaps a dedicated page, advertising, or the like ?

    What do you think is the best approach/incentive to take, in terms of encouraging a webmaster to participate in a stream – its not easy, because you don’t want to disadvantage them in the SEs either, else they’ll pull privilege toot sweet !

    I’d love to read peoples opinion on this. Its one of those onions that keeps you crying and never seems to shed enough layers!

    Anyhow – I think I’ve just posted my quota for the day 🙂

  4. You can also “Correct” a post by incorporating views and corrections in the comments of an old post.

  5. Thank you for the advices, they are really helpful.


  6. those are pretty good tips.

  7. reposting – absolutely agree with you.

    here’s another tip…it’s not a bad idea to copy and paste a small section or excerpt of someone’s blog. This allow your reader to read some of the original post and should they wish, they can click on the link to read more. So it’s kinda of a win win thing. You get some content to talk about. You get to link back to the original blog.

  8. Its fine and help you keep writting when you are dired up with new idea to write upon . But I wonder if some body just copy and paste after giving due credit how search engine gong to look at it . My what impact is there in seo incase of duplicate article or any write up or information.
    I have site which contain a lot of case law which can not be modifed at all.

  9. Avatar Nicole Marshall says

    As a new blogger I found this so interesting to wrap my head around.
    I love the online conversation and enjoy connecting with others with such great insight. I will definitely use your tips as I delve into the blogging world more and more!

    Visit my blog and let me know what you think! Any advice would be appreciated!

  10. You’ve given some excellent ideas about reposting properly and ethically too. Another marginal use of reposting is regurgitating only the ideas or concepts with your own personal spin on it. You can then use short quotes to back up your ideas. Almost like a research paper.

  11. Avatar Oscar Toscano says

    There is no discussion of trackbacks in this article. Would this be a related topic?

  12. Hmmm….I’ll give It a Try, from my experience, google will ban your site, if your site content same exactly with another website which older from your site

  13. Rahmat, it all depends on how you replicate your site. If you for instance u duplicate your site with the exact content and look as wikipedia, for sure your site will get a much lower ranking. But it’s not uncommon to see a news site like MSNBC that get syndicated content from Associated Press or Reuters and still not get banned.

    There are proper ways to deal with duplicate content when it comes to Google. For instance, here’s what google says about syndicate content “Syndicate carefully: If you syndicate your content on other sites, make sure they include a link back to the original article on each syndicated article. Even with that, note that we’ll always show the (unblocked) version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. ”

    Read Google Blog on Duplicate content here –


  14. These are some good tips. I agree with the comments here about linking back with perhaps a short sentence or two to read the original, rather than a copy and paste of the article.

  15. Good tips! Gives me some ideas for my blog. And there are just lots of interesting blog topics out there that I would want to share with my readers.

  16. This is my Favorite Tip. But I suggest to do this while you don’t have anything to write for the day.

  17. Another way of rehashing a story is to research other current stories on the subject and link all the comments together with the original piece.

    Will Corry

  18. I will use some of your strategies to save time. I may dig in your posts back in 2005 and post something about it.

    Thanks for the tips.

  19. Avatar Thomas McMahon says

    Thanks for all the great comments. I can’t believe how many that this post has gotten. I like Dave’s idea of correcting a story and Will’s about rehashing stories is nice.

    John – With things like Yahoo Pipes or other software that mashes info together, that’s a different situation all together and making it unique is tough if not impossible. Relying on that as content to drive traffic may be good for visitors getting info from a central location, but not search engines as it won’t be unique.

  20. Thanks for this article. I got some relief. Recently I have attacked by the originators of my posts. Because I didnot given a credit line for them. After attak I have given a credit for them.


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