Lee Odden

Bulldog Reporter Advanced PR Tech Chicago

After getting into the Chicago Hilton, a familar place from SES conferences, I walked the 3-4 blogs to the Columbia University campus where Bulldog Reporter was holding the Advanced PR Technology event. Greg Jarboe and I switched the time of our session with Katie Paine so she could make a plane to Dubai.

Regrettably I did not join the event in the am when it started and missed a number of fantastic speakers including Debbie Weil, but I did get to meet her for the first time. We are fellow bloggers over at Business Blog Consulting. Shel Israel blogged about Phil Gomes presentation here.

The speaker list at this event was really an amazing who’s who list in the area of PR and new media and I was very happy to have the opportunity to attend, let alone be able to share some of our insight into SEO, blogs and online PR. Speakers included:

The people that don’t have links above, don’t have blogs, or haven’t made it easy to find them, or in one case, removed the blog content yet left the pages out there for search engines to continue indexing. Oops. Hey, they’re PR people, not technologists, right? 🙂

Shel Israel Keynote
Two of the highlights of the event for me were: Shel’s keynote, which made me want to run back to the office and make some big strategic changes to our 1-2 year practice area plans.

Katie Paine
Also, Katie Paine’s presentation on measuring the effect of PR was fantastic. PR measurement is certainly an area that has been in need of a champion in the past and I have no doubt Katie has been filling that need rather well for her clients and the PR industry with her work in creating more awareness and education on the subject.

Greg Jarboe Lee Odden
Actually, I would be remiss in not mentioning Greg Jarboe’s presentation, which was typically an excellent mix of insight, hard won wisdom and entertainment. Our session on search engine optimization, RSS and public relations stimulated a good mix of questions from the audience.

After a long day of concurrent sessions, those who were able to hold out for our final session were rewarded with a fine mix of cutting edge strategy and practical takeaways. As Greg would say, “Things you can implement when you get to the office on Monday.”

Next up in the TopRank March Madness tour is Sydney Australia for the Search Engine Room. I’ll leave for the Minneapolis airport shortly and should arrive in Sydney early Monday morning (local time). There I’ll be doing a panel on blog optimization and another solo presentation on SEO and PR with a bit of Reputation Management.

PoorSo SoOKGoodAwesome (No Ratings Yet)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Hi there! Any chance you can publish some of the presentations, or even a transcript?

  2. Hey Luis, you can find all the presentation powerpoints at: http://spinfluencer.blogspot.com/2007/03/pr-university-advanced-pr-technology.html

  3. Thanks. Just went through all the presentations, some where excellent, and a couple not so much, of course it’s a whole different enchilada to just browse through the powerpoints than to listen to the actual speaker… 😉

    I particularly liked Gomes and Jarboe’s presentations. To me, they were the best of the pack.

    Thank you for making them available!

  4. You walked 3-4 blogs, eh? I think you’re getting blogging on the brain, Lee! 😀

  5. very very nice infoamations thansk realy….

  6. Joe – I thought the same thing. 😉

  7. thanks for the kind words, Lee. I’m really sorry I missed your presentation. For the record, mine is up on our website http://www.measuresofsuccess.com/speeches+and+conferences/speech+archives/default.aspx

  8. Blogs on the brain – oh yeah. I think you’re right!

  9. Thanks for the link Katie. I hope the event in Dubai went well.

  10. Thanks for these very kind words about my talk. I didn’t stick to script but Luis, and anyone else can see my prepared notes here: http://redcouch.typepad.com/weblog/2007/03/bulldog_pr_univ.html

    I also had an early plane to catch and am terribly sorry I only caught the brilliant first 10 minutes of Katie Paine’s talk and missed you and Greg completely.

  11. Hi Shel, Thanks for the link to your presentation! It was great seeing you speak finally and I hope to meet you at a future conference.

  12. Thanks for your kind words. It was great to meet you in person, finally! And so sorry, also, that I had to cut out early to get back to the East Coat. Have fun Down Under. It’s on my list of places to visit!

  13. Hi Debbie, it was great meeting you as well. The conference here in Sydney wrapped up today and now I’m looking forward to exploring more of Sydney. The people in Sydney have been absolutely great!


  1. […] A marketing blog about the intersection of social media, search marketing and online public relations. Home  About  Resources  Archives  Subscribe  Contact  « Bulldog Reporter Advanced PR Tech Chicago […]