Lee Odden

Extra Notes on SES New York and Discount Code

Last week I posted a well received rundown of five reasons you should attend the upcoming Search Engine Strategies conference in New York, April 10-13. A few additional items regarding TopRank’s involvement were not included and I’ve been getting a little chiding from our “gratuitous self promotion” department about that.

First, Online Marketing Blog has been named an official media sponsor for Search Engine Strategies conferences as well as the ClickZ events. This might not be news for the likes of WebProNews, BtoB, TARGET Marketing, Search Marketing Standard, Entrepreneur.com or Jupiter Research who are the other media sponsors, but it’s certainly big news for TopRank because it’s the first time a blog has been included as a media sponsor.

Also, readers of our blog can get a 10% discount by using this code “10TRR” when registering.

Second, on day 3 at SES New York I will be speaking on a panel called, “Bookmark Strategies” along with Todd Malicoat, Neil Patel and Michael Gray. This is part of the Social Search Track with an emphasis on social bookmark services such as del.icio.us and Furl rather than social news sites like Digg and StumbleUpon. I’ll be giving an introductory overview of the most popular services along with examples of how to use social bookmark tools to make it easier for readers to save and share content from blogs and web sites. The social bookmarking tool that TopRank’s Thomas McMahon created is one example.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Congratulations Lee. That is huge news that you a media sponsor.


  2. Thanks David. I consider a high level of link building. 🙂

  3. Lee – glad you are going to NY and I look forward to introducing myself and meeting in person. I have your “Bookmarking Strategies” panel as a definite stop on my SES Schedule. Safe travels!

  4. Avatar Kim Krause Berg says

    Come again? Does this mean you changed your mind and are going, Lee? Because you know darned well I refuse to race by you and flash my smile at the handsome tall guy. This time, I’m stopping to talk to you. heh

  5. Hi Kim, found out I’m speaking last week so I guess I’m going! I am looking forward to ACTUALLY meeting you. 🙂

  6. Very cool Lee – congrats on that. Are you going to be covering sessions or recapping?

  7. Hey Chris, thanks. I will be doing some sessions along with some recapping. I also plan on doing more video interviews along with tons of photos.