Lee Odden

High Rankings SEM Seminar Photos

Day one of the Minneapolis High Rankings seminar went well and I think the presentations were well received. One thing I think I did not emphasize is that the speakers are not only subject matter experts, but they’re skilled at instruction as well

Matt Bailey reinforced himself as one of my favorite speakers and I recommend that you travel to wherever it is that he’s speaking next to learn about analytics and usability. If nothing else, you can enjoy his Star Trek “red shirt” hypothesis.

Jill covered technical issues and writing for the search engines as well as an overall recap – all great info. Christine Churchill did two excellent presentations, one on keyword research and one on paid search that I’d like to get recordings of. Karon Thackston did a session on copywriting that focused on SEO as well as persuasion and branding, which I think a lot of SEO copywriters miss out on. I had not seen Scottie Claiborne speak before and her session on link building was very thorough.

I received some good feedback on the “UnGoogle Your Search Marketing” presentation. I had to cover a lot of material in a short amount of time so we could still have time for questions. Topics ranged from blogging to press release optimization to social media. I think the most valuable segment was explaining the notion of how channels of distribution (besides standard search) as well as a holistic approach to search marketing can provide distinct competitive advantages.

Here are a few more photos from the High Rankings seminar, with a few more here:

Minneapolis High Rankings Seminar

Jill Whalen




Of course the best photos would have come from the ClickTracks sponsored reception, but I had to catch my flight here to Chicago for Bulldog Reporter’s Advanced PR Technology conference with Greg Jarboe.

Day two of the High Rankings seminar is more workshop oriented, like a site clinic session from a SES, and will allow attendees to get more specific and personal examples of SEO/SEM tips.

Thanks to High Rankings for bringing your event to the Twin Cities. I’m sure by the end of the day today, the local search marketing community will be much wiser.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Hey Lee, thanks for the great pics and also for you speaking with us. It was a great seminar and we wish you could have stayed for the entire thing!


  2. Thanks Jill, it was fun being involved. I was lucky to have been able to work it out to be at two conferences in two days in two different cities. I probably won’t try that again soon. 🙂

  3. Avatar Nicole St.Martin says

    I also thought it was a great seminar. I just wish my boss would have attended, my job would be so much easier. Although I didn’t learn a lot about SEO/SEM I didn’t already know (been around a while) It was nice to confirm that my methods are correct.

    Since social media is a new channel for me I enjoyed your presentation alot Lee.

    All in all it was nice to have such well known industry folks in town, they were very informative and friendly. I would absolutely recommend this seminar to anyone fresh in the industry and for those that have been around awhile like me – It is a great networking opportunity.

  4. Hi Nicole, am glad you liked the event. I do wish I could have been there for the networking as well. We’ll have to schedule a MIMASM get together in the next few weeks.