Archives for March 2007

Bloggers Faceoff Interview Rand and Lee

I nearly missed mentioning this. Daniel over at Daily Blog Tips does an interesting form of interview where he asks two people the same questions and posts their replies as a sort of “face off”.

In the past he’s done this with Darren Rowse and Jeremy Shoemaker as well as John Chow and Matt Coddington. This week he did such an interview with Rand Fishkin and myself, which might have been better if it were with Rand and Danny or Rand and Matt Cutts, but hey I’m not complaining. 🙂
It’s not much of a faceoff since SEOmoz gets 10 times the traffic Online Marketing Blog does. Despite that, many of our answers are quite similar with the exception of the questions about reading just one blog and a one word description that describes the reason for blog success. Thank you Daniel for the exposure!

StumbleUpon FeedFlare

StumbleUpon LogoFeedBurner has an easy way of promoting a blog post though FeedFlare. FeedFlare simply adds a few social options to each post. You can choose to add a Digg link, del.icio.us link, ’email this post’ option, share on Facebook and a few other handy choices. However, there are many more possibilities as you can create custom FeedFlares.

The other day Danny Sullivan put together one for StumbleUpon. He said it was quite easy as even a non-techie like himself can do it.

Here is how you’d get the StumbleUpon FeedFlare working for your site:

  1. Log into your FeedBurner account.
  2. Click on your feed.
  3. Click on the Optimize tab.
  4. Click on FeedFlare
  5. Copy this URL http://searchengineland.com/stumble.xml and past it into the ‘Add new Flare’ box.

TopRank March Madness

March has been a bit crazy so far as we’ve been rolling out an enormous SEO campaign for one Fortune 20 client and are in the final stages of signing another. On top of that, March will be a speakorama on blogs and public relations.

Last week I had the pleasure of presenting for the IABC chapter in Minneapolis at St. Thomas University with Sarah Bjelland, a VP from Wells Fargo. The event was called, “Delivering Insight into Business Blogs” and I presented on social media in general, trends with business blogging, applications for blog software in a corporate communications strategy and best practices for corporate blogs.

4 Ways to Republish Content

Re-PostRe-Posting content is a way to feel included in a conversation and get additional traffic. However, simply copying their post word for word won’t give any additional value to your visitors. So here are 4 ways to successfully re-post someone else’s content.

1) Your Thoughts. This is the easiest. Someone else posts on the best way to get traffic from Google and you post your thoughts. You can agree or disagree but it’s your opinion that makes it unique.

2) Expand upon it. Evey now and then, someone will write a nice short post that those that are familiar with the subject can follow along no problem. But others may feel lost. Expanding on someone else’s post to put in more details and make it understandable to a wider audience can be beneficial to a whole new group of people.

When is the best time to blog?

Blog TimeHaving co-workers that do public relations, they seem to have timing down. They know when to put out press releases for the most coverage, when the best time to call people is and what time is optimal to send out an email campaign to get the most responses. So that got me wondering, when is the best time to blog?

Being an avid blog reader, I’d have to say that it doesn’t matter to me when someone posts a story, I’ll get to it eventually. I tend to read feeds in the morning and early evening, but that doesn’t mean that I skip any or don’t put enough attention towards those that post at 1am compared to those that post at 8am. For me, I don’t think there is an optimal post time for someone else to catch my eye. But there may be for social sites as there are probably less incoming posts to Technorati or Digg later in the evening. This may give your post a little added exposure due to less competition.

Press Releases as Marketing Tools

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Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.

Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating a excellent opportunity to attract incoming links. Some of the press releases our SEO firm optimizes and distributes have gained as few as 30 unique domain name links and some have garnered over 500 – all from a single press release.

Big Old Snowstorm in Minneapolis

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View outside the front window of TopRank’s office.

It’s not looking good here in Minnesota – lots and lots of snow coming down. I had everyone leave the office early today because all of the schools were closing and the roads are pretty bad.

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My rear wheel drive 300c is no match for icy roads topped with a few inches of fresh snow. We’ll see if the six bags of softner salt I put in the trunk this morning do the trick or not to get out of here. 🙂

Playing Blog Favorites on Technorati

Lists are good and bad. They’re often subjective and almost always in dispute by those that don’t make the list. Being on a list is a form of promotion or marketing in my opinion. Get on a list and you’ll get noticed.

Whether it’s getting on Todd And’s Power 150 list of marketing blogs (glad you could join Andy and Neil), on our own list of search marketing blogs or even the recently published list of top seo firms at topseos.com, I don’t see any downside to being on such lists.

Which brings me to the topic of this post: Technorati Favorites. Technorati tracks over 60 million blogs and publishes a “Technorati 100” popular blogs by links list that gets a decent amount of attention (we’re currently in the mid 200’s). However, it’s the “Most Favorited” blog list that caught my attention recently. The blog in the 100th position on the Technorati Favorites list has 100 “favorite” votes. Online Marketing Blog currently has 98.