Lee Odden

Search Engine Room Photos

We’re starting day two of Search Engine Room and I’m really looking forward to it. Day one went very well with some really interesting presentations on a variety of topics ranging from vertical search to link building. I did a presentation on SEO and PR and it seemed to go pretty well. Quite a few people asked me after the session if we had an office in Australia. Hmmm.

Gavin Appel Lee Odden

We had a great lunch with Gavin Appel from Hitwise who shared all his secrets with us. 🙂 Actually, it was great to hear the story of how Hitwise has grown and developed over the years. They are a global brand and have done very well for themselves.

The conference day ended with a great debate session with three for and three against whether “search will take over the web” as opposed to display advertising. The oratory and debate was smart, funny and very entertaining. You’ll never see something like that at other search marketing conferences and I have to say it was refreshing.

Des Walsh Stephan Spencer Lee Odden

Afterwards there was a cocktail reception where I had the chance to speak to several PR firms based in Sydney and New Zealand. I was also able to connect with fellow Business Blog Consulting bloggers Des Walsh and Stephan Spencer (our new client).Sailors Thai

We ended the day with an absolutely fantastic dinner at Sailor’s Thai with the conference owner, Martin Kelly and his wife Stephanie. Afterwards we walked down to the harbor where we could see the Sydney Opera House and the Sydney Harbour Bridge.

It was an amazing sight at night and I’m looking forward to “walking the bridge” las well as seeing a show at the opera later this week.Here are a few other photos from the Search Engine Room conference.

Gavin Appel

Search Engine Room

Exhibit Floor at Search Engine Room

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Looks and sounds like a great time. Hope to make the next one!

  2. Hi Lee,

    Didn’t get a chance to introduce myself but I was the kid floating about the conference with the camera always nearby. 😀 That food was amazing! Beats being a student any day.

    As my first conference (in life) as well as first visit to Sydney I am sure I’ll be back again, very professional and informative speakers. Thank you for sharing your knowledge with us SEM noobs.

    I’ve got plenty of images to sift through (your sessions included) and add to my gallery (not flickr), have you considered adding a gallery yourself (you’re using WordPress as your blogging platform right…)?

    Thanks again, you’ve just got a new RSS subscriber.

  3. Hi Michael, I am glad you found the conference useful. Martin Kelly did a great job putting things together. Frank wasn’t “really” sleeping during my session though. 🙂 Thanks for taking those photos, because Sue forgot to do that during the blogging session. Cheers!

  4. Frank wasn’t sleeping you’re right but it looked like it from my lens.

    What benefit do you have in being a member of 9rules, my membership to RS (teenage blogging community) expires when I turn 20 – very soon – should I attempt joining in the next round?

  5. Lee – sounds like an innovative conference .. and how could it not be with 3 of Business Blog Consulting bloggers participating? Great photo. Thanks for posting.

  6. Unfortunately missed seeing you Lee but my colleagues said your sessions were par for the course (i.e. outstanding). Hope you enjoyed your time down under.

  7. Hey Shor, thanks for the feedback. It was a good event and I definitely enjoyed some time in Sydney.