Lee Odden

Search Marketing Blogs Update 031607

Not many additions this week although we have quite a few in the queue. Most of them are very new blogs and need to get some more content before we can add them. Here’s the updated search marketing blogs list.

Blogging Guidelines:

  • Add value – this is a given, but you’d be surprised. Write original content or truly insightful commentary on industry news.
  • Post 3 or more times per week
  • Have at least 2 months of post history
  • Brand your blog with a name and use a description
  • Show how to subscribe to your blog prominently, but not obnoxiously
  • Take it easy on the contextual ads – they make the blog look desperate
  • Display meaningful categories
  • Display links to archived posts
  • Include an “about” page so we can learn more about the blog purpose and authors

These are not necessarily inclusion requirements per se, but they are the things we look at when considering a blog.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Now I don’t feel as left out as I did with the “5 Things you didn’t know about me” meme 😉

    Thanks for the addition.

  2. Not to toot my own horn, but I’d have said these are absolute basics for any blog to have. I think the only things I don’t have are catagories, or subscriptions (no RSS yet).

    On another subject, and not spam (promise!), for a donation to Comic Relief UK, get a free test drive of any Mazda in the range. It’s for a good cause, so please don’t be too harsh on me!

  3. Avatar Jay Sears says


    Thanks for the call out to our new ContextWeb blog. We hope people think we are doing this a bit differently and not just publishing yet another boring, lifeless corporate advertising network blog.

    -Jay Sears
    SVP, ContextWeb, Inc.