Lee Odden

StumbleUpon FeedFlare

Lee Odden     Blogging Strategy

StumbleUpon LogoFeedBurner has an easy way of promoting a blog post though FeedFlare. FeedFlare simply adds a few social options to each post. You can choose to add a Digg link, del.icio.us link, ’email this post’ option, share on Facebook and a few other handy choices. However, there are many more possibilities as you can create custom FeedFlares.

The other day Danny Sullivan put together one for StumbleUpon. He said it was quite easy as even a non-techie like himself can do it.

Here is how you’d get the StumbleUpon FeedFlare working for your site:

  1. Log into your FeedBurner account.
  2. Click on your feed.
  3. Click on the Optimize tab.
  4. Click on FeedFlare
  5. Copy this URL http://searchengineland.com/stumble.xml and past it into the ‘Add new Flare’ box.
  6. Hit the ‘Add new Flare’ button and you’re done.

It is really simple to add and helps give your blog one more area for added exposure.

Have you created a FeedFlare? Or know where to get more custom ones? If so, do share.


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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. There’s an entire catalog of FeedFlares that have been created by developers around the world. Check it out: http://www.feedburner.com/fb/a/help/flarecatalog.

  2. Excellent page Traci. Thanks for sharing.

  3. Hey, great FeedFlare overview. We just created 6 new dynamic Flares, incorporating data from Furl, Tailrank, Meetup.com, Myspace, Last.fm, etc.

    Check them out here: http://blog.orch8.net/?p=19