Lee Odden

Another Blog Meme: Magazines

Lee Odden     Online Marketing

Andy Beal has put up a blog meme on his personal blog (I should have one of those but maybe not) about magazines being a window into knowing about a person.

I do subscribe to a few print magazines, but for the most part it’s because there are so many neighborhood kids selling subscriptions for school fundraisers that we get so many. For the most part, I like to get my info online. But it’s nice to have something in print once in a while, especially as Vanessa Fox says, for when you fly. Here’s a list of the magazines stacked up in the royal reading room as of this morning:

  • Forbes
  • Wired
  • Fast Company
  • Business 2.0
  • Smithsonian
  • Discover
  • Endless Vacation
  • Stratos
  • Marq
  • Architechtural Digest
  • eWeek
  • Esquire

I know this is a meme, but I’m not going to call anyone out specifically to make a list, but feel free to list your magazines in the comments or write your own blog post.  I would be very interested in knowing the kinds of print mags Online Marketing Blog readers enjoy.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. “Endless vacation” sounds like my kind of magazine! Thanks for sharing. Maybe we need a service for magazine sharing, we all appear to get the same stuff. We could save a lot of money by simply passing on the magazines to each other. 😉

  2. And save some trees too!

    Argh, I spelled “Architectural Digest” wrong. 🙂

  3. The only magazine I read besides a couple of local Anthem, Arizona news digests is “The E Ticket” which is related to Disneyland history and the ins and outs of the park as well as man behind the magic, Walt Disney.

  4. Hey David, a Disney fan eh? Michael Gray is a Disney fan too I think.

  5. Avatar Erica Forrette says

    this is a great topic! Interesting because we can all see (via mybloglog, public Bloglines lists, blogrolls, bumpzee, etc) what we read as far as online sources, but nobody really can see what they share re: print mag interests. Mine are:

    Vanity Fair
    Lucky “the magazine about shopping” (fun guilty pleasure)
    Smart Money

    I have to say, I avoid tabloids (Us Weekly et al) like the plague, they are just awful! I feel guilty even reading the Us headlines in the checkout line. Blech!

  6. Interesting concept. While, like you, I get a ton of reading materials each month, here’s what I actually read in hardcopy:

    Business 2.0
    B2B Magazine
    Wine Spectator
    Motor Boating

  7. Hey Erica, you mention one my guilty pleasures and that’s Vanity Fair. I don’t subscribe though. 🙂

    Bill you’ve got one that I nearly forgot and that’s B2B Magazine. I also get DM News in print, but only read the online versions of both. You’re certainly into boating!

  8. I’m shocked! Search Marketing Standard is not on your list?! Joking. Ask Andy. He’ll tell you that SMS is a good read 🙂

  9. Andrey, I haven’t received a copy of Search Marketing Standard for several months – sorry. I would be happy to get it though :).

    FYI, I am doing a poll next week specific to print publications that focus on search marketing. SMS is certainly included in that list.

  10. Lee,

    That’s strange. Your name is in our database. Anyway, please shoot me a quick email with your mailing address to andrey(at)smstandard.com and I’ll make sure you get the next issue and the following ones as well.

    And thank you for including our publication in your poll.

  11. Here’s my list:

    Business 2.0
    Search Marketing Standard
    Fast Company

    If I get time for more…

    It’s not a magazine, but I also read the ‘Marketing & Media’ and ‘Personal Journal’ in the Wall Street Journal.

  12. Good idea Lee —

    Business 2.0
    New York Times Magazine


  13. Avatar evden eve nakliye says

    thank you very nıce thankyou very very much…

  14. Avatar Adam Audette says

    Dirt Rag
    Snowboard Journal

    I don’t like doing anything “serious” with magazines … 🙂 The one exception I sometimes make is the Economist but I don’t have a subscription. Oh and NY Times online.

  15. This is all very interesting and good meme I think! Thank you.


  1. […] The other thing is magazine preferences reveal a lot of a person’s personality. Kris and Lee Odden have a fairly strategic/macro type approach (having leading their own respective business organizations), but more so from their choices of the Smithsonian, Forbes, Inc., while younger guys like Shoemoney and Joe Whyte go for more topical/news type publications like Playboy, Wired, Maxim, Stuff. […]