I haven’t participated in a blog meme for a while so Andy Beal who was tagged by Nathan who was tagged by Randy went and tagged me, so here goes:
Like Andy, I started blogging (Dec 2003) as a way to save information, comment on it and share with coworkers.
Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?
Blogging is a great connector for both online and offline social networking. People read our blog, say hi at conferences and many of those turn into friendships or business relationships. I also always mention our blog when I meet people offline or in interviews which often turns them into RSS subscribers.
Blogging is a great way to flush out article content and a way to practice presentations. I often take 300 word blog posts and turn them into a 1000 word article. I’ve also found it useful when creating a brand new presentation for a conference, to blog what I’m going to talk about as a way to gel ideas that I want to present.
Blogging provides a way to vent professionally. I’m not much of a cat poster, but I don’t mind a good rant once in a while as a way to get others’ opinions about a certain topic.
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.