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Five Reasons Why I Blog

Lee Odden
Lee Odden
Blogging Strategy, Online Marketing

I haven’t participated in a blog meme for a while so Andy Beal who was tagged by Nathan who was tagged by Randy went and tagged me, so here goes:

  1. Like Andy, I started blogging (Dec 2003) as a way to save information, comment on it and share with coworkers.
  2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?
  3. Blogging is a great connector for both online and offline social networking. People read our blog, say hi at conferences and many of those turn into friendships or business relationships. I also always mention our blog when I meet people offline or in interviews which often turns them into RSS subscribers.
  4. Blogging is a great way to flush out article content and a way to practice presentations. I often take 300 word blog posts and turn them into a 1000 word article. I’ve also found it useful when creating a brand new presentation for a conference, to blog what I’m going to talk about as a way to gel ideas that I want to present.
  5. Blogging provides a way to vent professionally. I’m not much of a cat poster, but I don’t mind a good rant once in a while as a way to get others’ opinions about a certain topic.

OK, I’ve done my five, now who to tag….

  • Guy Kawasaki
  • Michael Gray
  • Matt Cutts
  • Neil Patel
  • Stephan Spencer

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Glen says

    April 5, 2007 at 6:19 pm

    Tag me next time Lee, I get bored 😉

  2. Lee Odden says

    April 5, 2007 at 6:59 pm

    Hey Glen, consider yourself tagged!

  3. graywolf says

    April 5, 2007 at 7:09 pm

    note to self throw heavy object at Lee next week for exploiting my viral meme weakness 😉

  4. Michael Jensen says

    April 5, 2007 at 11:44 pm

    Like with the last meme that came through the SEO blogosphere, I am tracking the growth of the “Why I blog” meme through a blog tag tree (like a family history tree). This makes it easy to know who has been tagged already, and to get to everyone’s answer really easy.

    http://www.soloseo.com/why-blog-meme.html

    Enjoy!

  5. Lee Odden says

    April 6, 2007 at 6:37 am

    Hi Michael, that’s very cool – thank you.

Trackbacks

  1. Five Reasons I Blog says:
    April 5, 2007 at 8:44 pm

    […] Don’t blame me, blame Lee […]

  2. 10,000 Marshmallows Daily Links 2007-04-06 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows says:
    April 6, 2007 at 8:12 am

    […] Online Marketing Blog: Five Reasons Why I Blog “2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?” […]

  3. » Meme Hijack: Ten Memes in Oneorbit now! » Blog Archive says:
    April 20, 2007 at 1:03 am

    […] Five Reasons Why I Blog [Hijacked from Online Marketing Blog] […]

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