Categories Link BuildingOnline MarketingSocial Media

Link Bait vs Digg Bait

There are two perspectives on creative link building that I’ve been thinking about lately involving creating content and resources that offer value and the sensationalism of content promoted through social news communities. My take is that link bait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.

Digg bait, which is not limited to Digg but all social news and bookmarking sites, focuses specifically on the interests of social communities and what they respond to. With Digg bait, the power is not in the usefulness and value of the content, but the title and description of the news item, sometimes bordering on the sensational. Think tabloid style writing, “Elvis gives birth to alien baby”.

Can link bait become Digg bait? Yes, I think it can but not without some creative attention to the title and description. However, more often than not, I don’t think most stories that hit the home page of social news sites like Digg, Reddit or del.icio.us would be so viral if they were promoted in the absence of social news communities.

In a way, it’s sort of like creating content and linking with the perspective that search engines don’t exist so as to focus on value for the user. Link bait focuses on content that becomes viral based on it’s usefulness and often becomes a long term resource and source of traffic. Digg bait is short term and emphasizes clever hype, knowing that many readers will not actually read the content. Somehow combining both will yield the best short and long term results for both users and as a marketing tactic.

So what do you think? Is there a difference between link bait and Digg bait?

Lee Odden :@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

View Comments (15)

  • "Link bait focuses on content that becomes viral based on it’s usefulness and often becomes a long term resource and source of traffic. Digg bait is short term and emphasizes clever hype, knowing that many readers will not actually read the content."

    In a very real sense, the issue is home-cooked food like our mothers would make versus a burger from a street corner stand...

  • Today Digg bait IS link bait. I think that traditionally, link bait has been directed at targeted traffic and a longer term process focussing on generating quality links, whereas getting Digg links is a link bait tactic that doesn't care about any sort of relevance, but getting the most links in the shortest amount of time

  • It's all about the criteria for action. What motivates people to digg web pages can be different from what motivates others to bookmark it in del.icio.us or blog about it. And these are different criteria that Reddit and Netscape users use.

    You really hit a home run with content that meets the criteria for everything, but that is a tall order. The best thing to do is to really study what makes it in the social media you care about and try to understand what works where.

    In many ways it may be better to recast the content for baiting different social media, much in the same way that press releases are customized to different outlets.

  • So they are both links but with different purposes? Link bait helps build link popularity and is more permanent; Digg bait is to get exposure (visibility) on the Web.

  • mblair, I think you're right on with the notion of customization according to the audience. That's straight marketing, something many SMO's and SEO's lose sight of when they get too caught up in the "latest" tactics.

  • I think that content is the king in both cases. If one has some unique content it will help in both link bating and digg baiting.

  • Link baiting is a new and progressive method of increasing link popularity.
    You can easily create quality content on Link Bait .once it is online people will come to know about your views and wouls automatically link to it. It is more or less anything you create anywhere on the Web that inspires other people to link to it.
    The above given points are very useful but it involves a lot of hard work,writing high quality content and proper popluarity.palcomonline is a web design,development and hosting company based in noida,we provide expert seo services.

  • Nice to read a very new concept of link baiting from you…I would like to see some more posts from your end for better link baiting understanding..
    Thanks again for this gr8 post…

  • Thanks for the post. I have a blog about real estate in San Diego and really try to stick with the unique content approach. I post unique ways to market real estate on a daily/weekly basis. All content is unique and hopefully people will start bookmarking soon. Thanks for the article!

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