Lee Odden

Look at Todd’s Big Bad SEO Playbook

Lee Odden     Online Marketing, SEO

Todd Malicoat has done it again and posted one hell of a resource for search marketers. Take a look at “The SEO Playbook – Welcome to the Rabbit Hole Alice“. Just click through and learn. 🙂

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. […] Stuntdubl.com: The SEO Playbook – Welcome to the Rabbit Hole Alice Tip o’ the hat to Lee Odden for point out this link: “Marketing, infrastructure, customer relations, analytics, accounting, human resources can all directly impact search marketing and vice versa. SEO has become more and more of a strategic vision as top rankings become more competitive, and more valuable. SEO is in large part the communication gap between marketing and IT, combined with top level executive strategy.” […]

  2. Web 2.0 Tutorials - Tutorial Vine » The SEO Rabbit Hole says:

    […] Todd Malicoat has released a huge post on his blog, The SEO Playbook – Welcome to the Rabbit Hole Alice (via Online Marketing Blog). […]