Archives for April 2007

Crowdsourcing This Way Cometh

I haven’t had the chance to write about any “dark side” social media stuff in a loooooong time. But today I caught wind of “Subvert and Profit” (blog) and they make no bones about their intentions. The opening paragraph sets the tone:

“Content-pushers and social bookmarkers rejoice! The democracy of web 2.0 is about to get a major dose of capitalism as the crowdsourcing revolution begins. This revolution will bring you money, should you choose to embrace it. Subvert and Profit, our brand new site, is leading the charge.”

Apparently they’re starting with Digg and plan to move on to other social news and bookmark services. Advertisers pay $1 per Digg and diggers get paid $.50 per Digg. Oh my, this is pure capitalism alright, of the super spam sort.

SES New York 2007 Party Time

Joe Morin tells us the official 2007 SES NYC Party & Events Schedule is up over at the Search Engine Watch forums.  After conference events are a great place to network with other like minded search marketers as well as potential clients if you’re on the agency side of things. Some of the best tactics info is traded at these events since SEO and libations mix together so well. 🙂

Since we have an obligation to cover the conference including after-conference events, Online Marketing Blog will do it’s part and humbly suffer for the greater good of the search marketing community and attend at least 1 event Monday, Tues and Wed of the conference.  Photos and video are to be counted on.  🙂

Link Bait vs Digg Bait

There are two perspectives on creative link building that I’ve been thinking about lately involving creating content and resources that offer value and the sensationalism of content promoted through social news communities. My take is that link bait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.

Digg bait, which is not limited to Digg but all social news and bookmarking sites, focuses specifically on the interests of social communities and what they respond to. With Digg bait, the power is not in the usefulness and value of the content, but the title and description of the news item, sometimes bordering on the sensational. Think tabloid style writing, “Elvis gives birth to alien baby”.

Sunday Night TopRank Roundup

I need to spend even more time offline. As a rule, I try to spend most of the weekend offline and schedule a post or two in advance. For some reason I’m still adjusting to CST and getting up waaaay to early and doing TopRank vanity searches of all things. Here are a few of those shameful links from this am:

Chitika Blog Bash started today with Chris Pirillo’s post, “10 Tech Secrets of an Earlier Adopter Tech Entreprenuer“. “30 days and 30 expert bloggers” says the promo copy. Other bloggers scheduled to contribute include Darren Rowse, Aaron Wall, Chris Batty from Gizmodo and myself.

Getting Hacked as Link Bait

matt-cutts-hacked
Is it an April Fool’s joke or the real thing that Google’s Matt Cutts blog has been hacked by Dark SEO team? Either way, there’s a ton of buzz about it already ranging from at Search Engine Land to several forums to Digg.

Danny Sullivan reported Matt’s site has been slow and that he’ll be offline until Monday so the hacked page will be up for a while. Interestingly, Matt’s blog and this blog are both hosted with the same company – at least from what I can tell from his DNS records.

While the defaced page is up over the weekend, it will attract quite a bit of buzz and links. For an April Fool’s joke, taking out all the archives of the blog seems a bit extreme.