Archives for May 2007

VISI – A Web Hosting Company That Rocks

Readers of Online Marketing Blog for the past few months might remember our hosting trials and tribulations with a good but unprepared host and then the less than desirable activities of Pair Networks. We moved to a dedicated server with Minneapolis web site hosting company VISI for hosting OMB and since it’s been over a month I thought I’d give an update.

We currently use VISI for the hosting or our public relations firm web site, email and a dedicated server for Online Marketing Blog along with an array of support.

Inbox Roundup 052907

While I don’t always have time to read the email newsletters on search marketing and interactive that I find filling up my inbox, there are those moments of RSS reading weakness when I revert to my old email ways. Here are a few articles of interest from today’s search marketing email newsletter crop.

The Death of the Page View – Dave Friedman tells the tale of the dying page view metric over at Chief Marketer, citing AJAX, RSS and widgets as the primary culprits. Funny, it’s those three that are making the web more interesting again. Suggested alternatives include: AJAX metrics and time-based ad serving as well as user-participation metrics such as comments left or number of media submissions. One thing is for sure, social media presents interesting challenges for metrics.

Leverage Misspellings To Gain Traffic

Spell CheckOne of the most common problems with blog posts, email or just life in general is spelling. Sure, everything now has spell check built in, yet it doesn’t stop misspellings. Instead of fighting it, try using it to your advantage.

Names are one of the common misspellings that are easy to do. Did Jordan Sparks win American Idol? No. Jordin Sparks did. However, thousands of people are searching for Jordan and it’s pretty easy to get additional traffic off the minor typo.

Wikipedia also has a rather large list of commonly misspelled words.  I bet that a lot of people are searching on quite a few of them and getting frustrated because they can’t get any good results. This is where you could step in.

I was wrong, Technorati Rocks

So guess what happens when you post to fast and don’t read all the details? You feel like an idiot. 🙂

One of my biggest complaints about Technorati is that I love blog search, but don’t need all the social media elements. Photos, audio and video just aren’t want I want to see. I wrote that the new Technorati is nice, but to over done for me. Guess what, they already knew that people felt that way and built a striped own version.

sTechnorati

Technorati is nothing but blog search. Quick, uncluttered and simple. A big thanks goes out to the Technorati crew for this!

Now the only thing that Google still has is the ability to search by date (past hour, day, week, month, custom) and yet sort by relevance or date. But now I guess I’m just being picky. 😉

New Technorati Is Hot, But Still Flawed

Technorati LogoI’ve been a big fan of Technorati since the beginning, but once it tried to become the ‘one stop shop’ for social media search, I’ve strayed. I don’t care about videos, pictures and audio. I really want just a good blog search. So I switched to Google Blog Search. With the new design though, my want to use Technorati is coming back.

One big reasons for leaving, other than all the extra social stuff, was that when I subscribed to an RSS feed, it kept telling me the some post was new every time I checked my feeds. I haven’t signed up for any new Technorati feeds lately as Google Blog Search has that down.

New Study on Google Ranking Factors

ranking-factors-title.gif
“titel” is “title” in German for you spell check enthusiasts.
Via Axandra Search Engine Facts newsletter, German company SISTRIX (translated link) has conducted a study of 10,000 random keywords and then analyzed the top 100 Google search results for each keyword to determine which page elements offered the most influence on rankings.

Nothing in the analysis will be new to long time search marketers, but since so many people new to search engine optimization ask for nice, concise lists of what’s important to rank well in the search engines, I thought I’d indulge.

  • Keywords in the title tag
  • Targeted keywords in the body tag
  • Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don’t seem to have an effect.

Fix WordPress Plugin Issues With Memory

Every have odd things happening with your WordPress blog? Plugins work one minute but then not the next? It could be that you need more PHP memory.

I first noticed this issue when I moved a blog from one host to the next. I had three main issues:

  1. The WordPress Dashboard showed only the right had menu. No news in the main column.
  2. My Google Sitemap plugin was now prompting me to download the options-general.php file when I tried to re-create it.
  3. Spam Karma worked, but when I tried to manage items, it wouldn’t load anything but the main menu.

What’s Old is New: Web Site Marketing Tips

In the late nineties, the current search marketing buzz words, “link bait”, “social media”, “search engine PR”, etc were nowhere near the lexicon of web masters tasked with promoting web sites. Sage advice of the day centered on evangelizing the internet as a channel first, and then focusing on web sites as the vehicle.

The logical question of, “How do I get people to visit my web site” from new web site owners would come up and advice often centered around using familiar marketing principles for web site promotion. For example, telling site owners to print their web site address wherever they were printing their phone number: on business cards, signage, direct mail and collateral, stationary, advertisements and even including it in hold music.

Links for Charity

Some company web sites might like to characterize themselves as in need of charity, but that’s not what this post is about. Andrey Milyan has tagged me in a Charity Link Meme started by Skitzzo over at SEO Refugee. This is a timely meme as I’ve had a draft blog post sitting in my WP admin called “Alturistic Search Marketers” for a few weeks now.

Here are my five charity links:

And here are the people I’m tagging:

  • Laura Thieme – Environmental Awareness & Global Warming

Google Reader Tip: Show Only New Items

If you’re an active feed reader, you may feel a bit overwhelmed by the number of feeds in your reader at times. An easy way to slim down the number without removing any, is to show only feeds that have new posts.

If you’re using Google Reader, click on the Show: updated link. This will then hide any feeds and folders that don’t have something new to offer. Plus, as you read through feeds, once you have all items marked as read, they disappear from the sidebar. Not only does it make you feel a bit better about the number of feeds you track but it also helps those that have unread items stand out a bit more.

Google Reader 1

WordPress 2.2 Upgrade Success

Wordpress UpdateBloggerDesign just took the plunge and upgraded to Wordperss 2.2 (from 2.1.3). It was simple and easy, just as it should be. Going from 2.1.x to 2.2 isn’t as big of a deal as going from 2.0.x to 2.1 (or 2.2) is.

The biggest update I saw was the hook for WYSIWYG support in a future version of Safari. This will make a lot of Safari users happy. Of course, it’s in an up-coming version of the browser. My guess is that Safari in Mac OSX 10.5 (aka Leopard) will be a nice upgrade. Can’t wait!!

WordPress 2.2 also claims it’ll protect the user from activating a plugin or making edits that will break the blog. So far, I’ve activated a plugin that broke the plugins page so it didn’t protect me from that. I’m not sure what I’m being protected from yet.

WinJournal – New Windows Desktop Blog Client

WinJournalMariner Software is getting ready to release their new blogging client called WinJournal. If you’ve used a Mac, then you may be familiar with MacJournal. Well it’s the same idea, just for Windows users.

WinJournal aims to bring journaling, blogging and podcasting into one application. Its blogging capabilities tie into MovableType, TypePad, WordPress, Live Journal, Blogger and Windows Spaces. You can even publish your entries to a web server via FTP. Not sure if that includes an RSS feed or not, but it does sound like a great option. Or you can just use WinJournal write your own entries that don’t get published.