Lee Odden

Day One Summary Search Insider Summit

Welcom to Search Insider Summit
The day started with a sponsored breakfast by Compete.com with a presentation by Jeremy Crane on Compete functionality. I came a bit late so I did not catch the entire presentation, but one interesting tidbit that I caught concerned the reporting of an Attention metric. What percent of users are visiting a particular site compared to others over time. This is particularly interesting considering sites that are engaged in significant PR and buzz generation.

Compete is also offering search marketing related competitive intelligence reporting similar to Keyword Discovery CI and basic levels of Hitwise. Compete is looking for beta testers also.

Gord Hotchkiss
MC, I mean Emcee Gord Hotchkiss kicked things off with his thoughts about search as a connector.

Esther Dyson David Vise
Next up was the Keynote with Esther Dyson of Edventure Holdings and David Vise of Breaking Views, who decided to channel the spirit of Bill Gates for his interview.

Future of Search Innovation
The keynote was followed by “The Future of Search Innovation” with Ron Belanger of Yahoo, Paul Martino of Aggregate Knowledge, Ravi Raj of Kosmix and Chase Norlin of Pixsy filling in for Dr. Barney Pell of Powerset.
Video Search Optimization

The first breakout session was Video Search Optimization, which wasn’t so much about video SEO as it was about the various speakers. Thank you to Matt the moderator and Dan from cars.com for providing particular SEO related insight into promoting videos online.

The day winded up with a live site review with Gord Hotchkiss from Enquiro and Patrick Garrett who I could really make fun of because of his search navigating performance, but I won’t, from Outrider giving advice to the likes of Lexis Nexus, Sylvan Learning and an RV site.

With site reviews, the consistent recommendation dealt with adding relevant content. In addition, keyword research and the creation of content that would be attractive for other web sites to make reference and link to. Gord Hotchkiss did a great job of bringing usability and analytics into the recommendations.

I will be posting more detailed entries about the sessions later today. More photos at Flickr.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.