Lee Odden

FeedBurner Plugin Gets New Owner & Name – FeedSmith

Lee Odden     Blogging Strategy

FeedBurner IconThe FeedBurner plugin has got a new name and a new owner. Steve Smith from OrderedList.com handed off the plugin to the FeedBuner crew. It wasn’t a multi-million dollar deal like you hear with internet companies these days, but FeedBurner did rename the plugin in Steve’s honor. It’s now the FeedSmith plugin.

If you’re not familular with the FeedBurner FeedSmith plugin, what it does is automatically reidrects your WordPress’ feeds to the FeedBurner version. You don’t need to update your template or give out your FeedBurner URL, just update the setting via your WordPress admin and it’ll do the rest. Quite handy and works well.  It’s a must install on my list.

Congrats to Steve!


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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I followed instructions re installing FeedSmith Plugin to my WordPress version 2.7 self-hosted weblog.

    I got all sorts of error messages + could not get into my dashboard.

    Some document on the FeedSmith plugin said that it supported WordPress version 2 – 2.5.

    ??Perhaps the plugin is not compatible with WordPress version 2.7??