Lee Odden

Leverage Misspellings To Gain Traffic

Lee Odden     Blogging Strategy

Spell CheckOne of the most common problems with blog posts, email or just life in general is spelling. Sure, everything now has spell check built in, yet it doesn’t stop misspellings. Instead of fighting it, try using it to your advantage.

Names are one of the common misspellings that are easy to do. Did Jordan Sparks win American Idol? No. Jordin Sparks did. However, thousands of people are searching for Jordan and it’s pretty easy to get additional traffic off the minor typo.

Wikipedia also has a rather large list of commonly misspelled words.  I bet that a lot of people are searching on quite a few of them and getting frustrated because they can’t get any good results. This is where you could step in.

I know what your thinking, you don’t want to create typos as it’ll make your site look bad. Yes, there is always that chance but you could always pre-date your posts so that they don’t show up on the front page of your blog. Set the date as last month so that your normal visitors don’t see them, but yet search engines will be able to find and index them.

SEOBook actually has a tool to help you create typos. It’s hard to believe we need a tool for this, but it could come in handy.

Another thing I’d consider is trying to run keyword popularity report to see what typos are most used in your industry. However, I’m unsure of a tool that would be best suited for such a niche phrase. From what I’ve found, it’s best to think off the top of your head or look at the employees or customers in your company. What are they having troubles spelling?

Whether it’s intentional or not, creating posts with commonly misspelled words can help bring in additional traffic. Names are probably the easiest to misspell and easiest to get away with. But it’s those phrases like Carribbean or souveniers that might give you additional traffic on phrases that aren’t exactly spelled correctly.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Mike Markie says

    I don’t need to worry about that my spelling is awful anyway 😀 .

  2. Avatar Business Education says

    Lol…yeah misspell really can create traffic. however, it is not forever.
    For me mostly I use firefox or ms word to check on my post.

  3. If only Firefox had grammar check. Now that’d be sweet.