Lee Odden

More Google SERPs Testing

Lee Odden     Google, Online Marketing

Normally when related queries are suggested after doing a search on Google, they appear at the bottom of the search results page (SERP). I noticed this weekend Google is testing the display of other Google categories as well as related search queries above the right side column ads. (Outlined in red)

Google Related Suggestions

The example above shows a link to Google Products. However, other keyword queries generate links to other Google search products: Google News, Scholar, Blogs, Books, Video, etc. I am only able to create these results on Firefox using Google, not via MSIE or Opera browsers.

What does this mean for search marketers? Not a whole lot. But if Google started using the top right screen real estate to start showing links to more information, it could present secondary promotion opportunities in the same way that OneBox results do.

It makes sense for Google to do more to disambiguate search results, because as good as Google is at “organizing the world’s information” the quality of search results is nowhere near ideal. Adding alternate drill down options helps make up for variances in query context and searcher intentions.

Here are screen shots of other layouts Google has been testing recently.

PoorSo SoOKGoodAwesome (No Ratings Yet)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Interesting find.

  2. I find this option less annoying than the test where they put this info on the left hand side of my screen.

  3. Seems they are just trying to add more modules on the google pages. I think it can create a 2nd spot for prime ad location tho 🙂

    We’ll see how this goes.


  1. Google Testing New SERP Layout says:

    […] Speaking May13th Google Testing New SERP Layout · No Comments Lee has a screenshot, click the thumbnail to your right, of a new Google SERP layout which includes a different designated spot for the “related searches” and also includes links to category refinements. […]

  2. […] A number of folx have been mentioning various alternate layouts of late, as Google has apparently been testing a number of page content arrangement options. (See here, here, here, and here.) […]