Archives for May 2007

Quick Links 051507

Here are a few new items plus some things I’ve been meaning to link to for a while that may be of interest:

ISEdb launches Digg style news site for search marketing:  ISEdb Scoop.

Check out Jeremy Shoemaker’s AuctionAds

Videos of all Search Insider Summit sessions

Danny defending SEO (again). I’ve seen Danny do this in comments on other blogs and you have to appreciate the effort he puts into standing up for our industry.

SEOmoz Web 2.0 Awards Part Two – master link baiters practicing what they preach. Since so many web 2.0 sites offer profiles with links to web sites/blogs, this is a handy list to mine for profile link building opportunities.
Future Now in combination with a development partner has launched a Google Website Optimizer plugin for WordPress along with 6 other GWO resources.

Five Things You Didn’t Know About Accoona

Due to the generous networking opportunities at last week’s conference, it was easy to meet a variety of people even though the event was fairly small. One person I met was John Fernandez from Accoona. You may remember Accoona from their launch event with past President, Bill Clinton. I hadn’t heard a whole lot about Accoona lately and was interested to hear their take on running a search engine in a Google dominated world.

There were enough things going on with Accoona that I challenged John to write up five things you don’t know about Accoona and I’d post it to OMB. John came through and so now I am as well.

SEO Title Tag – Customize Your Title Tags

SEO Title TagThe SEO Title tag is a plugin that I’ve known about for a while, but never messed with. Boy was I missing out.

What SEO Title Tag does is add the ability to customize your blog’s title tags per post. No longer are they tied directly to the post title. You can customize almost any title tag across your blog giving your site a possible edge in search engines.

One can customize individual posts, categories or pages. The default WordPress title tags are OK, Optimal Title makes them better, SEO Title Tag makes them into whatever you want them to be.

There is also the ability to customize the separator, create a shot blog name to show on post pages, remove the blog name from post pages, use category descriptions as titles on category pages and tie the Title tags into UTW (Ultimate Tag Warrior).

More Google SERPs Testing

Normally when related queries are suggested after doing a search on Google, they appear at the bottom of the search results page (SERP). I noticed this weekend Google is testing the display of other Google categories as well as related search queries above the right side column ads. (Outlined in red)

Google Related Suggestions

The example above shows a link to Google Products. However, other keyword queries generate links to other Google search products: Google News, Scholar, Blogs, Books, Video, etc. I am only able to create these results on Firefox using Google, not via MSIE or Opera browsers.

What does this mean for search marketers? Not a whole lot. But if Google started using the top right screen real estate to start showing links to more information, it could present secondary promotion opportunities in the same way that OneBox results do.

Yahoo Contest Giving $25k Away in Advertising

Normally we don’t really cover a lot of industry news here at Online Marketing Blog. We leave that to the experts at Search Engine Watch, Search Engine Land, Search Engine Journal and Marketing Pilgrim. However, when a search engine reaches out with a particularly interesting message, we can make exceptions.

For example, the new “Ultimate Connection” contest from Yahoo Search Marketing which involves Ivanka Trump. I had to read that twice and thought it an interesting choice of celebrity.  Whenever I hear about search marketing contests involving essays, I always think of Marketing Pilgrim’s Scholarship, but such methods of promotion have been around a lot longer than SEO blogs.

Avoiding TypePad Duplicate Homepages

TypePad DuplicateI had a client recently ask me about a blog that was using TypePad’s domain mapping feature and it was causing duplicate homepage URLs for the blog. The first was to http://blog.clientsite.com and the second was to http://blog.clientsite.com/blog/. They were concerted that their Technorati rank and linking efforts were being compromised. And, of course, they wanted a fix.

I did some digging around it and it turns out that it’s the way the domain mapping was setup in TypePad that was causing the issue. It can be fixed, but there are consequences.

In the client’s TypePad account there are actually two blogs, each with a unique URL.

1. http://blog.clientsite.com/blog/
2. http://blog.clientsite.com/my_weblog/

Out of the two blogs above, #1 is set up as the ‘home blog’ meaning that it can be accessed via the main URL (http://blog.clientsite.com/) and the unique URL (http://blog.clientsite.com/blog/).

WordPress.com Stats for Almost Everyone

Wordpress StatsWordPress has launched an official stats plugin named Automattic Stats. It a stats plugin that ties into WordPress.com to track your visitors and works well, but it’s not available for everyone.

One of the WordPress.com exclusive features is the ability to get blog and feed stats in your dashboard. Everything from the number feed reads to incoming links, keywords, clicks and top posts. A great feature that was sadly missing from anyone who installed WordPress on their own servers. That was until recently when the Automattic Stats plugin was released.

The plugin is a snap to install. Just upload the file into your plugins directory, then put in your WordPress.com API. Yes, you need one of those. If you use Akismet, then you already have one and don’t need another. If you don’t have one, signup for a WordPress.com account and they’ll give you one. After that, just sit back and wait for your stats to roll in.

Gord Hotchkiss on Connection and Community

As Media Post’s Search Insider Summit opened up, everyone fresh with coffee and battles with the bagel toasting machine, the smell of change in the search industry was in the air. Of course we know that change is a key component of search marketing and it’s what makes this industry so interesting and challenging.

Gord Hotchkiss of Enquiro, who was tasked as the event emcee, kicked off the Summit with opening remarks about search as a connection to social change. While innovations with search features and functionality are occurring every day, Gord reminds us that technology changes much faster than people do.

As an agent of change the internet has the potential of having a far greater impact than something like TV. However, we won’t see the real impact of the internet on society for 10-15 years, just like it took many years for TV to change society.

Buying and Selling Links Debate

At Search Marketing Gurus blog, Li Evans has a great collection of opinions on paid links from both the search marketer and publisher’s perspective. She asked several people that work in the search marketing industry these questions:

  • What is your opinion of buying links for clients?
  • What is your opinion of sites that sell links but do not indicate they are paid?

Responses come from Greg Meyers, Andy Beal, Chris Sherman, Christine Churchill, Frank Watson, Anne Kennedy, Bill Slawski, Debra Mastaler and a little something from Cameron Olthius.

FeedBurner Plugin Gets New Owner & Name – FeedSmith

FeedBurner IconThe FeedBurner plugin has got a new name and a new owner. Steve Smith from OrderedList.com handed off the plugin to the FeedBuner crew. It wasn’t a multi-million dollar deal like you hear with internet companies these days, but FeedBurner did rename the plugin in Steve’s honor. It’s now the FeedSmith plugin.

If you’re not familular with the FeedBurner FeedSmith plugin, what it does is automatically reidrects your WordPress’ feeds to the FeedBurner version. You don’t need to update your template or give out your FeedBurner URL, just update the setting via your WordPress admin and it’ll do the rest. Quite handy and works well.  It’s a must install on my list.

Congrats to Steve!

[tags]FeedBurner,FeedSmith[/tags]

Technorati Adds Authority to SERPs

After reading Neil’s post about Pronet Advertising, Search Engine Land and Online Marketing Blog making Technorati’s Popular 100 list, I thought I’d search T’rati a bit more and noticed an Authority score starting to appear next to the blogs in the search results. I know a widget was released that blogs could use to show their Technorati score earlier last month I believe, but this is the first I’ve seen it on the Technorati site.

Here’s a screenshot:

technorati-authority.gif

Since I’m one to have fun with lists, I thought I’d take the Search Marketing Blogs by Feedburner RSS Subscribers list and see what their Technorati scores were. I am assuming “authority” is an indication of inbound links withing a certain amount of time. The higher the number, the more authority.

Our New Web Hosting Company

VISI web hosting

If you follow the goings on at Online Marketing Blog, you’ll know we’ve had some issues with hosting the past few months. We had outgrown our host of 2 1/2 years and the subsequent host we moved to was not prepared to deliver the service we signed up for.

When looking for a new host, we realized there was already a proven hosting company right in our backyard that we’ve had experience with. Sometimes the thing you need is right in front of you and you don’t see it right away.

We’ve been hosting our PR agency web site with VISI out of Minneapolis for over a year and have been very happy with their service. VISI’s CEO, Mike Sowada has been a big supporter of the local interactive marketing community through MIMA and they actually had me give a presentation at the grand opening of their new St. Paul data center last year.