Lee Odden

Yahoo! Testing Search Results Interface

Lee Odden     Online Marketing, Yahoo

As Karl Ribas found recently, Yahoo is testing some new search results page today. Funny thing is, I don’t use Yahoo standard search all that much but I couldn’t find what I was looking for on Google. (Note: the query in the screenshot is not what I was looking for)

New Yahoo Search Interface
Click for larger version

As Barry has also noted over at Search Engine Land, blue doesn’t really seem like “Yahoo”, it seems more like another company. It’s purple (my favorite color) that I think of when I think Yahoo.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Agreed on the blue being strange for Yahoo! Maybe they are still talking with MS after all 🙂

  2. I thought this was a screenshot of Google’s results page. Interesting….

    – Martin Reed

  3. I’m not sure about the banner header. The blue isn’t doing it for me, either. But it’s the depth of the banner that’s the problem for me personally.

    It’s robbing valuable pixels from the actual search results, which is why people are there.

    Style before substance? Tell me it ain’t so!

  4. Interesting find.

  5. Interesting that both Google and Yahoo are testing a new interface (http://www.techcrunch.com/2007/05/05/google-testing-new-search-results-layout/) at the same time.
    I also agree about the blue, for one it doesn’t cement well with Yahoos well established brand, and secondly, it has a very “Vista” like fell to the header graphic.