B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Optimize FeedBurner Emails

Lee Odden
Lee Odden
Blogging Strategy

One nice option that FeedBurner offers is the ability to send out blog updates via email. This is a vital option as there are many more people that understand email but don’t understand feeds.

Just turning on email subscriptions is a good start. Customizing the email that goes out is even better. FeedBurner allows you to edit the subject, fonts, sizes, colors, message and add your own logo. There are really only a few options, but you can better brand your emails with the options available.

To customize your FeedBurner emails, log into your FeedBurner account and click on your feed. Then click on the Publicize tab and then Email Subscriptions in the left column. If this option is not activated, do so now.

Then, click on the Email Branding link. On the branding screen, you’ll have the option to change the following:

  1. Email Subject/Title – Work on the wording to encourage your visitors to open the email.
  2. Logo URL – This is where you get to put in a visual que to re-enforce your site’s identity. I’d highly suggest this for all.
  3. The other options there are fonts used, sizes and colors. I choose fonts that I like personally and matched link colors to the blue color in my logo.

FeedBurner Email Branding

The end result was an email that matched my sites look and feel a bit more than the default layout.

Branding your FeedBurner emails is just another way to help re-enforce your site’s identity to those that may not visit every day. With just a few clicks of the mouse, you’ll be done before you know it.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. David Airey :: Creative Design :: says

    June 28, 2007 at 10:49 am

    The footer is much more legible now, Thomas. Good job.

    Thanks for this little tutorial. Most of my email subscribers are via Feedblitz, where you have to pay to include your logo in their service. I recently changed to FeedBurner however and wasn’t aware you could add your logo.

    I’ve just done so.

  2. Elspeth says

    May 8, 2008 at 8:11 pm

    I am wondering how to put a link for comments at the end of the Feedburner email version of my blog. is this possible? I just have links for ‘Email this’, ‘Email the author’, ‘Share on Facebook’.
    Thanks.

  3. Thomas McMahon says

    May 13, 2008 at 11:39 am

    Elspeth – This is a question for the FeedBurner people. It’s a great question, but I’m not sure the answer. Check out: http://groups.google.com/group/feedburner

  4. slym says

    June 16, 2009 at 3:42 am

    This is an article of great help, I was looking for how to optimise my feedburner account for the maximum benefit. I hope customising email option will help me in that direction.

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

SEE TOPRANK MARKETING SPEAK

How to Accelerate B2B Marketing Results by Working With Influencers

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.