Lee Odden

Reader Poll: What’s Bugging You About Search Marketing?

Lee Odden     Online Marketing, Reader Polls

reader poll

A great thing about this business is that it’s pretty difficult to get boring. The industry is in a state of constant change and the roles of marketers and what they need to do to serve clients also changes. There’s a lot to think about so Online Marketing Blog is curious, what’s on your mind:

What is your biggest current concern related to search marketing?

  • Disinformation, Rumors, Divisions, That Sort of Thing (26%, 17 Votes)
  • Google Getting Too Big (15%, 10 Votes)
  • Click Fraud (11%, 7 Votes)
  • Staying Current With Search Marketing (11%, 7 Votes)
  • How to Leverage Social Media (9%, 6 Votes)
  • Duplicate Content (8%, 5 Votes)
  • Better Web Analytics (5%, 3 Votes)
  • Staffing, Training, Retaining Search Marketers (5%, 3 Votes)
  • Winning Budgets for Search Marketing (client side) (5%, 3 Votes)
  • Keeping up with Search Engine Offerings (advertising) (3%, 2 Votes)
  • Where to Spend That Big Fat Affilate Check Since You Don't Do Consulting Anymore (3%, 2 Votes)
  • Personalization (2%, 1 Votes)

Total Voters: 66

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Did we miss something? Shame on us. Please share your insight in the comments.

Update: Here are the winners of last week’s poll for best email newsletter about search marketing:

  • WebProNews (31%)
  • SEW Search Day (17%)
  • SEL Search Cap (15%)
  • High Rankings Advisor (10%)
  • ClickZ Search Engine Marketing (8%)

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Bill Arnovich says

    I think the net has gotten too big, and it is becoming infested with so much traditional advertising and corporate looking sites and visuals that it just seems so commercial.

    I would also vote for the spreading of misinformation. The notion that just because its online doesn’t mean its the truth. I have a feeling the first adopters of the internet are searching for new territory

  2. Nice list, will be interesting to see the results for the poll

  3. I voted for the leveraging of social media, but am really curious as to the lack of votes for staying current with search marketing and better analytics. Do you think it is because we are happy with the way we research and analyze metrics, or is it that we don’t take the time to stay current and give too much trust to our analytics without question?

  4. JGar, I think it might be the nature of the poll and only being able to select one item. In the absence of time to stay current, web analytics would be the next best thing to rely on because it’s real-world data.

  5. Avatar Randy Duermyer says

    Interesting poll, Lee. I probably could have made several choices that would have run neck and neck. And maybe another choice (?):

    What effect mobile search will have on my practice and the industry


  6. That’s actually a good question, because I really enjoy my job and nothing particularly “bugs” me.

    Will be interested to see how the poll turns out.

  7. This is a very interesting poll, and surprise to see that “Google Getting Too Big” only voted 10% as of today. Doesn’t anyone concerns that Google to growing too big to an extend that making online marketing work harder and harder.

  8. Hi Lee. I voted for click fraud, but I’m really more concerned about distribution fraud. Take the case of Google AdWords. Let’s say you’re running PPC ads and have opted out of the content network. Your expectation is that your ads are pure search engine advertising. That’s simply not the case since Google’s “AdSense for Domains” traffic is
    distributed on *both* the search and content networks. That’s distribution fraud, an important distinction from click fraud. I’d like to see Google create a “domain network” option.

    Not all parked domain traffic is bad traffic – it’s just that is shouldn’t be classified as search network traffic. Besides – wouldn’t it just make sense to have “AdSense for Content” traffic on the AdWords content network and “AdSense for Domains” traffic on a domain network?

  9. The constant “re” education to clients that SEO actually takes more than 48 hours to implement. I guess that would fall into the “personalization” category.

  10. I found these guys on the web and they are a scam and big rip off http://www.seomoz.org/ They try to lock you into a life long contract longer than my mortgage payment and said that it would take at least a few years for my website to get up to speed with there SEO Search Engine Optimization. It was longer than 3 years. They said that they have control over the PPC ads in Google and could do click Fraud to my site if I don’t go with them. I said I do too. I know this is BS and so does my webmaster. We came to the conclusion that they link your site using a program that you can buy at Best Buy and do it your self for around $40.00. They call them selves an SEO company Search Engine Optimization located somewhere around Microsoft in Seattle. Don’t do business with seomoz.org and the dot org is supposed to be for non profits jerks and liars.

  11. I voted for the “Disinformation, Rumors, Divisions, That Sort of Thing”. Just look at the comment above and I think you’ll see what I mean.

  12. I think it’s pretty easy to see that “Joel T” is not a real person and the things he’s associating with SEOmoz are flat out not true.

  13. BTW Dave, congrats on the Ogilvy position.

  14. Avatar Bill Arnovich says

    You get more results that have nothing to do with what you are searching for.