Lee Odden

Search Marketing Blogs Reviewed on WDFM

Larry Chase of Web Digest for Marketers, a newsletter that’s been published since 1995 and has over 40,000 subscribers, asked me recently to do reviews on a list of 15 or so search marketing blogs. Larry only has guest writers 2-3 times a year, so I was very honored to say yes.

Some of the blogs on the list I read daily and some once every few days. It was fun digging deep into each blog because it really gave me a chance to weigh a variety of factors ranging from content, frequency, freshness, usability, design and overall personality.

One of my biggest complaints about many search marketing blogs is that they don’t promote RSS subscription information prominently and they don’t offer multiple ways to access archived content. Search Engine Land does a super job of making it easy to find past content which is a big plus.

Not all the blogs you would expect on such a list made it but there’s a nice mix of different, high value blogs that serve the wide variety of topics related to search marketing. Blogs on the list include John Battelle’s Search Blog, Search Engine Watch Blog, Search Engine Land, Search Engine Roundtable and SEO Book as well as Bill Slawski’s SEO by the SEA blog and Mike Moran’s Biznology blog. Be sure to take a look soon because the review will get overwritten next Monday with the next issue.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.