Lee Odden

SMX-less in Seattle – SMX Advanced Conference

In case you’ve been under a rock the past 6 months or perhaps taking a well earned internet hiatus, 🙂 Danny Sullivan’s new conference series kicks off this week with Search Marketing Expo Advanced in Seattle.

You can be sure to see session by session coverage from Barry and his crew at Search Engine Roundtable. Matt McGee from Small Business SEM who will also be doing some conference coverage has already posted photos including a few shots from the MSN party as did Karl Ribas. Matt Cutts shares a few thoughts of the event here.

Other SMX Advanced coverage will be coming from Marketing Pilgrim and of course both text and video from WebProNews. Alas, Online Marketing Blog will not be attending SMX Seattle, but hopefully we can cover future events. With two east coast speaking gigs this month, attending/blogging a third conference simply isn’t doable for me. 🙁

Note to people attending and covering the event: please agree on a common tag for Technorati and Flickr such as “smxadvanced2007” or similar. That will make it much easier to track posts and draw attention to the coverage you’re providing.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Thanks for the coverage lee, god I wish i lived in the states!

  2. The best coverage of SMX Advanced came from Lisa and Susan at the Bruce Clay Blog. Be sure to check it out: smxseattle07

  3. I did a lot of great networking at SMX, but in a strange way I think it is interesting to see how the SEO community covers these conferences and the authors become more like reporters, rather than SEO experts.

    I’ve noted this happening in several other industries that are heavy on the blogging element, that more and more are shifting from the actual area of expertise over to the expertise of blogging and news reporting. Guess we’ll just see where the evolution takes us…

  4. Barry, that’s an interesting observation. The interesting thing is if those people that are moving from SEO expert to “reporter” are still responsible for being SEO experts within their organization, the quality of consulting will suffer.