Lee Odden

Future of Search Marketing ala MIMA

Lee Odden     MIMA Seminars, Online Marketing

Chris Boggs is moderating a local MIMA event, aka “Salon”, with reps from Google (Kevin Willer) and Microsoft (Saleel Sathe) tomorrow night and asked if I would join since the Ask.com rep had to bow out. It’s called “The Future of Search: A Holistic View” and should be pretty interesting. As a guy who’s involved with every organization and publication in the search marketing industry you could possibly think of, Chris is a very sharp fellow and I’m sure he’ll keep the engines on their toes.

The event promotion rightly emphasized the search engines’ participation on the panel and since I’m being added the night before the event happens, no one will expect to see me there. I hope the Ask.com fans are not too disappointed. I’ll just have to say I’m there to channel Gary Price since he’s been so good about providing us the latest and greatest Ask.com developments.

The topic is terrifically spot-on for what’s happening in the search marketing industry right now and it’s great to see a panel of (mostly) reps from the search engines coming here to the Minneapple. I do like the notion of “holistic search marketing” and have written about that recently as “holistic SEO” as well as, “digital asset optimization“. However, I’ll be taking a big back seat to Kevin and Saleel since they’re the reason (besides Chris and the drinks) people will be attending.

If you’re in the Twin Cities, come on down to the Calhoun Beach Club tomorrow at 5:15 or so for registration and lubrication. The fun starts at 6 followed by networking, food and the ever present MIMA staple, the cash bar at 7pm.

More info and details are here.

Update: Here are a few camera photos from my KRZR:

Chris Boggs Moderator
Chris Boggs moderating as Kevin Willer of Google and Saleel Sathe of Microsoft look on.

Chris and Saleel
MIMA member Chris Dohman and Saleel

Audience at MIMA
The MIMA crowd can be tough but took it easy on us for the most part.

Saleel Sathe and Lee Odden
Saleel and me after the Q/A.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. See you tomorrow, Lee!


  2. I’m excited for the event tonight. You round out quite an impressive lineup of panelists.

  3. Hey Joe and Allan, it should be a good one. I’m looking forward to getting some great info out of Google and Microsoft as well as networking with all the smart search marketers here in MN.


  1. […] As an aside, this morning Lee Odden promoted the MIMA event in Top Rank Blog along with an associated post called Holistic Search Engine Optimization. Later, Search Engine Land highlighted Lee’s second post in The Day In Search. I was in the Cities anyway. Nice job Lee! Please accept this post as proof that your post resulted in converting me to a customer today. Minnesota Marketing Blogs    http://blog.mima.org/ […]