Archives for July 2007

Indexed by Google in an Hour

Today Rob Key from Converseon pinged me on how fast their work promoting reforestation through a video as part of an American Express promotion hit the Google SERPs. The project is a great example of the power of social media for a great cause.

In just 4 days the video (Second Chance Trees) ranks #2 for the phrase “American Express Members Project“. It actually ranks higher than the Amex web site for the project, which is pretty impressive with over 4 million search results for the term. Maybe after indexing this blog, the link above it’ll be doing even better. 🙂

Get Your ‘Add to Sphinn Button’ Here

You can now add a Sphinn button to your site to let visitors quickly submit your post to Sphinn, the SEO Digg clone from Search Engine Land.

Here is the button:

Feel free to download it and host it yourself. It also does measure up to Danny Sullivan’s button standards.

WordPress Code:
<a href="http://sphinn.com/submit?url=<?php echo get_permalink() ?>"><img src="https://www.toprankblog.com/downloads/sphinn.png" border="0" alt="Sphinn" title="Add to Sphinn"></a>

JavaScript Code:
<script type="text/javascript">
var URL = window.location.href;
document.write("<a href='http://sphinn.com/submit?url="+URL+"'><img src='https://www.toprankblog.com/downloads/sphinn.png' border='0' alt='Sphinn' title='Add to Sphinn'></a>")
</script>

I’ll be working on getting the Sphinn button into the social bookmark tool too in the upcoming week or so.

TopRank Challenge

toprank_challenge.gif
Inspired by Marketing Pilgrim’s past Scholarship contests (which resulted in this handy free e-book) where participants submit articles to be voted on, we decided to do something similar, but internally here at TopRank. An invitation to participate in a contest was sent to the team 2 weeks ago and 8 decided to take up the offer. Each participant has since submitted an article to Susan Misukanis and myself on a topic of their choice or from a list of suggested topics.

Susan and I have scored each entry for: relevance to audience, objective reasoning, accuracy and style, revealing the top 3 scoring articles.

New BloggerDesign Header

After the recent site relaunch, I had some good feedback on the design and I’ve been working away at updating things.

Today you should see an all new header design. It has been lightened up, cleaned up and should look better across the board.

I’m still working on a few things so feel free to leave your feedback in the comments and I’ll see what I can do. 🙂

FeedBurner Pro Goes Free for All

FeedBurner ProIf you missed the announcement just before the Fourth of July holiday weekend, FeedBurner Pro is now free. That’s one of those good things about a Google acquisition; things become free. All users now get Pro stats and MyBrand for feeds.

Honestly, I never quite saw why the Pro features were so great. MyBrand is a cool thing, but I prefer to promote and use my own feed URL that has been redirected to the FeedBurner version.  I do this with the FeedSmith WordPress plugin from FeedBurner.

The two additional stats items do sound nice though. Reach estimates the number of users that interact with our feed (including feed search engine or news filter sites) and we get better click though stats.

Now everyone is a Pro at FeedBurner thanks to Google. 🙂

Google GrandCentral Invites

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This weekend I was able to get an invite (thanks Adam!) and try out Google’s recent acquisition, GrandCentral which is in private beta.

google grandcentral

GrandCentral allows you to use one number to manage all your phones: home, cell, work, etc. The web interface allows you to manage greetings for each number, archive all voice mails indefinitely, setup notification preferences and many more options. There’s even a nifty phone spam option to filter out telemarketers and other unwanted calls. The basic idea is that if your work or home numbers change, you don’t need to update anyone because they would have your GrandCentral number.

google grandcentral

Bye Bye Marketing Sherpa’s SEO-SEM Buyer’s Guide


For the past 5 years or so, Marketing Sherpa has published a buyer’s guide for SEO and recently, SEO/SEM firms. The initial guide ranked the search marketing companies which caused a bit of a stir, since it’s hardly a consistent industry to measure. What followed was a report that was less of a guide to SEO and SEM firms per se and more of a guide about the industry and tips for choosing an agency. The listings for each SEO/SEM firm were self reported.

Mike Murray recently wrote on the Fathom SEO blog that he thought there won’t be any future guides being published. I emailed Anne Holland and she confirmed this was true, saying that Marketing Sherpa will be focusing their efforts on the Benchmark Guides and because of the inherent difficulty in providing qualitative evaluations of each SEO and SEM service.
She also commented on the Fathom blog: