Inspired by Marketing Pilgrim’s past Scholarship contests (which resulted in this handy free e-book) where participants submit articles to be voted on, we decided to do something similar, but internally here at TopRank. An invitation to participate in a contest was sent to the team 2 weeks ago and 8 decided to take up the offer. Each participant has since submitted an article to Susan Misukanis and myself on a topic of their choice or from a list of suggested topics.
Susan and I have scored each entry for: relevance to audience, objective reasoning, accuracy and style, revealing the top 3 scoring articles.
Our next step is to publish the three articles on Monday of next week with a poll, allowing readers of Online Marketing Blog to vote for their favorite. The winner gets the respect and adoration of all their TopRank team members as well as the fame that comes from a featured post on OMB. But wait, that’s not all! There’s also some cash involved as well as a trip to an upcoming search marketing conference.
Be sure to visit us again next week for the upcoming articles.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.