Lee Odden

Top SEO Blogs on Google Reader

Lee Odden     Blogging Strategy

As reported on Techcrunch, Scobelizer, Problogger and others, you can now see (albeit maybe not 100% accurately) how many Google Reader RSS subscribers there are for a particular blog. There appears to be some discrepancy between Google Reader subscribers reported by Google Reader and those numbers reported by Feedburner.

We’ve previously published a list of search marketing blogs by Feedburner RSS subscribers, so for fun I thought we’d post that same list of SEO blogs by Google Reader subscribers:

  • John Battelle’s Search Blog – 35,976
  • Search Engine Watch – 5,862
  • SEOmoz – 4,589
  • Search Engine Land – 3,910
  • Search Engine Roundtable – 2,843
  • Pronet Advertising – 2,308
  • ShoeMoney – 2,238
  • Search Engine Journal – 2,181
  • Online Marketing Blog – 1,952
  • Matt Cutts – 1,754
  • Graywolf’s SEO Blog – 1,344
  • Search Engine Guide – 896
  • SEO Pedia – 552
  • Small Business SEM – 411
  • SEO Scoop – 405
  • Web Analytics World – 84
  • Marketing Pilgrim – Unknown

One thing is for sure, there are several bloggers with 2, 3 and 4 different feeds that people have subscribed to for the same blog. Hopefully they’re redirecting properly.

If you’d like to share what Feedburner is reported for your Google Reader subscribers compared to what’s shown above, I think it would be interesting to see if there’s a big difference or not. For Online Marketing Blog, Google Reader shows 1,952 but Feedburner shows 3,613 Google Reader subscribers.

To look up the Google Reader subscribers for a particular blog, login to Google Reader and then click the “Add to subscriptions” link in the left column. Then search on the name of the blog or a unique part of the url. The search results will show the number of subscribers via Google Reader for each feed.  If someone wants to get their hands dirty and tackle the BIGLIST this way, it would make for some tasty link bait.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. After reading Matt Cutts’ description of how to interpret Google Reader numbers, I may need to revise the above list.

  2. I sure would love to see how this relates to earnings. I am trying to grow a blog and it’s a long and slow process. It’s a lot of fun writing, but it’s a lot of work to make sure I stay in scope and don’t allow my blog to become a junk drawer for rendom crap.

    JB (http://www.philoking.com)

  3. Great points on Mashable about these numbers being “bullshit”. There’s certainly a need for reliable numbers on RSS subscribers, especially for the influx of advertising going to blogs. There’s no mystery in email marketing about subscribers and in that respect, RSS should be no different.

  4. Jason, I guess that depends on the revenue model. Advertising depends on much greater traffic/subscriber numbers than lead generation for consulting. John Battelle has over 100k subscribers and we have less than 10k but I’d be surprised if revenue tied to the blog was 10 times more.

  5. I read Matt Cutt’s blog too and agree that the results shown in Google Reader are limited, but interesting. They represent only a fraction of the actual subscribers.


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