Lee Odden

AdAge Power 150 and Bloglines Reporting Issue

Lee Odden     Blogging Strategy

Readers of Online Marketing Blog may have noticed the “ranking” for our blog reported by the AdAge Power 150 widget has dropped from #12 to #43 or so the past week. I just wanted to assure new readers this is not because of any change in subscribers, links or traffic but due to Bloglines not reporting any of our subscribers.

Even though the Bloglines metric reported by AdAge is zero (we actually have over 1300 subscribers) OMB still ranks in the top 50 on the AdAge Power 150 with a score of 61. Add to that the 13 we’d normally get for the number of Bloglines subscribers and the score for Online Marketing Blog hits 74, which ranks us somewhere between #9 and #13 as there are several others with the same score.

Lists are funny things and for the most part, never 100% accurate. However, established lists from credible sources do provide a relative measure of the objects (in this case marketing and PR blogs) included within the list. If the error isn’t fixed before the holidays are over, we’ll just have to take the AdAge widget down since it doesn’t give an accurate indication to new readers.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. My blog dropped as well Lee, from about 44 to 83, ouch. I had no idea, however, that it had anything to do with bloglines subscribers? Guess I never read the fine print.

  2. Avatar Surefire Guy says

    That’s an excellent idea…take the widget down if the problem persists. One thing that I’m very surprised at is how many people have information on their Websites that hurts instead of helps them. An example: Comedians who post a calendar that is only partially full. (i.e. January and February may only have one booking in it) Doesn’t that make fans wonder if they’re truly funny. As far as marketing (online) goes, I always say “if it doesn’t help, leave it out.”

    I hope they fix the problem soon, Lee.


    Justin (aka Surefire Guy)

  3. Update: I emailed Todd and he replied straight away with a fix. Thanks Todd!

  4. I have seen the same thing happen to my blog roll in the summer last year. it looks like we have to keep coming up with new inspiring content to make sure that we do not lose our ranking everytime the providers change their habits. After all this habit forming, once you have a blog or KPI site like I have you can never stop adding content. Im in the process of writing a book compendium for the website http://www.kpilist.com

    Have you ever done an online PDF sale of a book before?