Readers of Online Marketing Blog may have noticed the “ranking” for our blog reported by the AdAge Power 150 widget has dropped from #12 to #43 or so the past week. I just wanted to assure new readers this is not because of any change in subscribers, links or traffic but due to Bloglines not reporting any of our subscribers.
Even though the Bloglines metric reported by AdAge is zero (we actually have over 1300 subscribers) OMB still ranks in the top 50 on the AdAge Power 150 with a score of 61. Add to that the 13 we’d normally get for the number of Bloglines subscribers and the score for Online Marketing Blog hits 74, which ranks us somewhere between #9 and #13 as there are several others with the same score.
Lists are funny things and for the most part, never 100% accurate. However, established lists from credible sources do provide a relative measure of the objects (in this case marketing and PR blogs) included within the list. If the error isn’t fixed before the holidays are over, we’ll just have to take the AdAge widget down since it doesn’t give an accurate indication to new readers.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.