Lee Odden

Pubcon Session: Press and Public Relations Campaigns

SEO PR Tactics Measurement

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch. 🙂

Robin presented a case study for a promotion on the iPhone her site wirelessinfo.com did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.

I talked about what kinds of public relations content can and should be optimized as well as 3 SEO PR tactics: press release optimization, blog powered media room and social media relations. I also presented 3 different sets of optimized PR metrics including social media analytics, pickups and links, traffic and conversions.

I don’t think there were any live bloggers in the session, so in case you missed out, click on the image above to view my presentation hosted at slideshare.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Thanks Joe it was great doing the panel with you. The PRWeb stats images and press release example were definitely helpful!

  2. Avatar Joe Beaulaurier says

    Your presentation was great and I appreciated seeing how you made use of a lot of PRWeb elements including the graphs and charts in it. It was an honor to share time with you and Robin and to be introduced by Melanie.


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