Lee Odden

Pubcon Video: Adam Audette Interview

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.


Be sure to check out the TopRank channel on YouTube for more SEO interviews.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Great Interview! I am one of Adam’s longggg time subscribers to LED and it is the first one I read when I open my email. Good group of people and Adam keeps the interest growing by raising new issues. No, Adam did not pay me to say this.

    Good luck with your blog and keep up the great interviews!

    Ron Coble

  2. Thanks Ron. Adam is a genuinely great guy. It was a pleasure to meet him in person.

  3. I’ve been reading LED for years. And, still after all these years, I learn something new each time I open my email.

    In a large part, I would not be where I am without the information that I learned from the LED.

    Thank you for posting the interview.

    Bev Storer