Lee Odden

Reader Poll: Trends in Search Marketing for 2008

Lee Odden     Reader Polls

reader poll

In order to tap into the “wisdom of our crowd” and much appreciated readers, we run polls to find out what client and agency side marketers are thinking. Popular polls have included the rating of favorite resources like whether multiple search conferences can exist and succeed to the best keyword research tools.

It’s the end of the year and predictions will soon start to fill the search marketing blogosphere. In anticipation of what the next year will bring to the search marketing industry, I ask this question to stimulate some ideas and conversation:

What will be the big stories in search marketing in 2008?

  • "Real" Solutions to Click Fraud (20%, 26 Votes)
  • Mobile Search Explodes (14%, 18 Votes)
  • Heavier Integration of User Data and Personalized Search in Standard Results (13%, 17 Votes)
  • Death of SEO as we know it (10%, 13 Votes)
  • Social Media Marketing Explodes (9%, 12 Votes)
  • Google Winning/Losing Market Share in a Big Way (7%, 9 Votes)
  • Social Networks as Search Platforms (6%, 8 Votes)
  • Record Search Marketing Budget Levels (6%, 8 Votes)
  • Social Media Marketing Jumps the Shark (5%, 6 Votes)
  • Increasing Searcher Sophistication (4%, 5 Votes)
  • New Paid Search Channels (2%, 3 Votes)
  • Death of Universal Search (2%, 2 Votes)
  • Search Engine Consolidation (2%, 2 Votes)
  • Search Marketing Agency Consolidation (2%, 2 Votes)

Total Voters: 131

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If your answer is not in the poll above, please share in the comments. These are really only the tip of the iceberg. Also, You can also choose up to 2 trends.

PoorSo SoOKGoodAwesome (7 votes, average: 3.43 out of 5)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. It’s probably all of the above, but I see SEO as going through a major change because of social media (like yesterday’s example of Jeremiah Owyang with Twitter).

  2. “Also, you can choose up to 2 trends.”

    I could not. FF2.0

  3. Weird. The poll option is set to allow multiple selections up to two. I’ve already voted so I cannot see the poll to check. Am checking via a proxy though – thanks for the heads up.

  4. Here’s one that I would have voted on: Social Media exposed as an ROI fraud.

  5. These are all great possibilities, but sadly I think the hot topic of ’08 is going to have something to do with link buying.

  6. Wow, neat stuff there Lee, thanks. Strangely I have been on about user performance metrics and personalized search a lot lately, and have grumbled about mobile (finally this year?). I am not though, seeing the death of SEO lol… merely more adaptation, which is the norm.

    Too bad we couldn’t get more than 80 or so votes… still interesting to see the UPM/PS stuff getting that much play….


  7. Hey Dave, yeah the death of SEO “as we know it” is pretty much a given. We’ll have to do a better job of promoting next time for more votes.

  8. Avatar Mike Gravel says

    Click Fraud–take a look at Think Partnership

  9. Avatar Scott Mitchell says

    Click Fraud is the real problem. There is only one company with a real solution and patent to address this issue.

  10. THK/FIC AdExchange is THE only real time click fraud technology on the market. THK recently recorded ONE BILLION searches in December. They are currently in 6th place behind MIVA and will pass them shortly.


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