Lee Odden

Search Insider Wrap Up – Utah 2007

Welcome to Search Insider Summit
This weekend completed a successful wrap up of MediaPost’s second Search Insider Summit show for 2007. TopRank’s participation with the event involved both speaking (moderating actually) and serving as a media sponsor.

Stein Eriksen Lodge
The Stein Eriksen Lodge in Park City, Utah was an excellent location for a winter event, especially for those that participated in the snowshoeing, skiing and snowmobiling activities. Next year the two SIS event will be held in May (down South maybe?) and another Winter event in December. Below is a wrap up of blog posts, images, video and even a few PowerPoint presentations.

Blog Posts and Live Coverage:

PowerPoint Presentations:


(Unfortunately, we didn’t get video interviews or sessions, it was just too dark, but here are a few vids of the post conference activities)

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. It was great finally meeting you in person and getting a chance to share the stage together – you did a great job moderating and the balance around the conversation was pretty amazing. Looking forward to doing it again sometime in 2008…

    PS – excellent live blogging from the event – very helpful to review the posts you created while there

  2. Hey Chris, you are very generous to say that.

    I would more than welcome the opportunity to team up at SIS or another conference in ’08.

    The mix of perspectives given by you and the other panelists made it an enjoyable and informative session, certainly warranting the second round of applause solicited by Gord Hotchkiss. See you next year!

  3. Great work once again, Lee! Given that these are more intimate events than the SES’s of the world, it’s even more important to get great coverage out there, and you’ve done a yeoman’s job there.