Lee Odden

Social Bookmarking Submission Tools

TopRank started using social bookmarking as an active/passive content promotion method several years ago. In fact, here is a podcast interview I did with Rok Hrastnik in March 2005 discussing SEO, tagging and bookmarking. We’ve also been fairly successful at promoting a social bookmarking tool for blogs over the past 18 months or so, gathering 50,000+ links.

Leveraging the social behaviors and technology of social news and bookmarking sites can be very effective as an active content promotion strategy.

For web sites with abundant content, adding such bookmark invitations to web pages and other media can form a productive passive bookmarking strategy by leveraging the volume of traffic and points of contact. The momentum of thousands of web pages on the web, each with an invitation to save and share, can drive traffic and links 24/7.

For more aggressive online marketers, waiting for visitors to find your content and then decide to bookmark isn’t enough. Building up profiles and networks of friends to introduce and share content with can drive great traffic that folds well with an active bookmarking strategy. Creating content and then purposefully sharing and promoting it with likeminded networks provides value to the community and also enhances content distribution.

However, with so many different bookmarking services it can be a pain to manage with spreadsheets and browser based favorites. Here are a few services that make the chore of social bookmark submissions a lot easier.

SocialPoster.com, provides a bookmarklet that makes it very easy to submit social news and bookmark submissions to a variety of services. You can segment them by the most popular services, by industry or just focus on Pligg powered sites. You can also use a frames option that makes it very handy and even quicker while still making each submission unique.

The folks at Squareoak have recently launched a similar service called Post Toaster that provides a simple, one page interface to a variety of social bookmarking services. You can sort here as well by services that bookmark, news and those that “do follow”. A good thing to know for SEO purposes.

Here are a few additional social bookmark tools and resources worth mentioning:

What social bookmarking tools to you use? Please share in the comments.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Hi Lee,

    Thanks for mentioning Post Toaster! Hopefully the community can put it to good use. I was using similar services before but they never had all the sites I wanted or the ability to add new sites to it when I needed them. Post Toaster has over 60 sites and we accept submissions for site inclusion requests. So if your favorite site isn’t on there let us know and we’ll put it in. Cheers.

  2. Lee, you just handled a to-do list item for me: to research these tools! I also looked at the SlideShare presos. Ever considered turning those into Slidecasts? Bullets are helpful, but voiceover would be awesome. I would imagine you’d want to wait for a bit after the live gig before adding audio, but my two cents anyway.

  3. Thanks Jim. I have been thinking about doing a slide cast on those – time is the issue. Am doing two for DMA SEM Certification classes now and @ 1.5 hours each, are taking a while, even for someone as loquacious as I am. 🙂

  4. Lee, it is so impressive that you have been able to get over 50,000 links in 8 months. Was socialposter.com the primary social bookmarking tool that you used?

  5. Hey David, we didn’t start playing with social poster until a month ago, so now it’s not the tool we used.

    The 50,000 links I made reference to above are to the social bookmarking tool that Thomas McMahon made all on it’s own.

    Overall, this blog has over 830,000 incoming links.

  6. I was surprised to see AddThis.com was not mentioned. It is a free social bookmarking widget. I’ve seen “big” sites like the Chicago Sun-Times Web site using it, and I had it added to my employer’s Web site, http://FootPhysicians.com, to empower visitors to share the site’s medical content. The reporting statistics leave something to be desired, but hey, for a free tool, it’s a great option to consider.

  7. Avatar Wolf Halton says

    I found a plugin for WordPress called ob-textonly-social-bookmarker
    It fits my “low-graphics” style

  8. now it over 1,000,000 site.

  9. Avatar Web Crazy says

    I’m curious to know if anyone has actually been tracking clicks to their social bookmarks buttons – it seems to me that this is just a repeat of the old “Add to Bookmarks” buttons that alot of old sites had.

    I’ve found a really good/critical article about social bookmarking and how to use social bookmark tags properly –


    There is a good explanation here of why gung-ho social bookmarking tags don’t work the way they’re supposed to.

  10. Take a look at http://www.entopica.com/, a new online system that allows you to easily access, categorize, share and store your bookmarks online.It is free to join and registration is both quick and easy. Discover a whole new world of social bookmarking.

  11. This is very interesting! I have enjoyed reading this very insightful post. Very engaging and informative. Great resources you have here. I have bookmarked it. Thanks for sharing. 🙂

  12. Take a look at http://www.entopica.com/, a new social bookmarking website
    It is an online system that allows you to easily access, categorize, share and store your bookmarks online
    Entopica offers a free registration and it is both quick and easy. Register now and discover a whole new world of social bookmarking

  13. Avatar damselseo says

    For me, I am using Social Poster, it really great and it would be easier for me to submit to different social sites.As long as you have registered already to that particular social sites,it will not be a hassle.

  14. Is a big help for my – thank’s!

  15. Have a look at http://www.entopica.com/ and see how easy it is to store links, create your own tags and taxonomy and navigate around the site.

  16. would be easier for me to submit to different social sites

  17. Thank you very much for information and tips. been a subject very useful

  18. Thank you very much for information and tips. been a subject very useful


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