Categories GoogleSearch EnginesSEOSEO TipsWeb Analytics

5 Lesser Known Google Analytics Features

Google Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about:

  • Capture internal search stats. This is a newer feature of Google Analytics and a very nice one. Not only can you see what a visitor put into your internal search box, but what page they were on when they made the search and what page they chose in the search results. Any internal search will work as long as it passes the search variable through the URL. Here’s a short video interview with Google’s Brett Crosby on some of those features.
  • Filter out domains. Let’s say your Google Analytics code somehow got on another site and your stats were getting tainted with irrelevant data. No problem. You can create a filter to not count anyone from specific domains you add in. Oddly enough, you can also filter out your own domain so your stats flat line. Not a good idea to do that though.
  • Track document downloads or specific links. Adding a small piece of JavaScript to any link will tell Google to track when someone clicks on that link. This works for PDFs, Word documents, email address’ and external links. It also works if you want to see which two links on the same page are generating more clicks. Even though they go to the same URL, you can tag one link as ‘link one’ and the other as ‘link two’ and Google will track the clicks separately for you. Bonus Tip: If you have a WordPress blog, you can instantly tag all links across your blog with the Ultimate Google Analytics plugin.
  • Export to Excel. For any newbies, this is a time saving feature. Just about any report can have the data exported to a CSV file which Excel can open. You can now stop copying and pasting most data out of Google Analytics and into Excel and save yourself some time.
  • Filter yourself out. This feature is a must do for any company. Find your static IP address and then set up a filter so Google knows not to include traffic from your company network. This ensures that your stats are not inflated due to employee’s surfing habits. This also is something you should consider for any partner companies. If you have a web development, or SEO company who is constantly checking out the site, filter them out too.

Those are just a few of the features that I’ve used and haven’t seen too much written about. If you have some unique Google Analytics tips, please do share.

TopRank Marketing Editor :Past contributors whose profiles have been removed. Thomas McMahon, Dana Notman, Michele Bowles, Adam Singer, Shawna Kenyon, Mike Yanke, Ben Brausen.

View Comments (39)

  • Some exellent points here. Filtering out your IP and others who might be coming in frequently, like site designers, other employees is an essential to eliminating
    a lot of junk and skewing the stats.

    And, the pricing is right, too.


  • Hi Guys,

    I’ve been trying to integrate GA E-commerce tracking with Paypal for a few weeks now. There doesn’t seem to be a lot of info out there on the subject.

    After a few weeks and a few hundred dollars, I’ve come up with a script that fully integrates Paypal with GA E-commerce. I’ve wrote a free ebook that includes the script you’ll need at no cost.

    There is nothing for sell here. I just wanted to see this info more widely available.

    You can get the ebook from this link.

    Good Luck,

    Brent Crouch

  • I don’t use all the features in Google analytics, but never the less it’s good to read about them.

  • I use Google analytics for all my client sites, but haven't been using a few of the advanced (javascript) features. Additional tools are always welcomed.


  • Hey all ... I have a question and i really wish someone can answer me ... I'm working on a website that has only one page, but it has many DIV's in it ... can i add google analytic to each DIV separately ??

  • Question: if you use js to track specific link won't it appear twice in your report? That might be an issue, isn't?
    And if that's the case, do you have a handy solution to avoid that?

  • Hi Svetlana Google doesn't track which links are clicked on so they are not going to be counting anything twice. Google is more concerned with what pages people go to and how they navigate around the site.

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