Jolina Pettice

SMX Sesion: 8 Tips to More Effective Blogging

dsc00450.JPGThe Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog.

Here are 8 tips, from Aaron Wall of SEOBook, on how to gain traction for your blog.

Own a Niche

  • Owning a smaller niche is an easy way to starting building personal brand
  • #1 player gets more play in the media

Make Formatting a Priority

  • Ensure you have a clean appealing design
  • Highlight best practices
  • Include an “About Us” page
  • Make it easy for press to contact
  • Leverage pictures/video/sketchcasting

Write clearly

  • Write headlines like a wire service writer
  • Use simple words and short sentences
  • Use bulleted lists/headers/sub-headers


  • Create Google news alerts
  • Custom RSS feeds
  • Save drafts and refine before publishing

Social interaction

  • Comment and link out
  • Create community based ideas
  • Ask for feedback BEFORE launching
  • Actively solicit feedback and reply to comments
  • Write for others
  • Network offline
  • Don’t be afraid of controversy
  • Get people to talk about you


  • Pre-write draft posts for future ideas
  • Offer tools or bolt on community stuff like job boards and forums
  • Encourage contribution from others
  • Highlight best contributors

Monetize a new blog

  • No AdSense above your content
  • Sell branded ads or co-brand affiliate offers
  • Create your own products

Leverage Push Marketing

  • Build links
  • Buy AdWords and AdsSense ads, blog ads
  • Sponsor other related sites
  • Syndicate your content

Aaron provided a great list of tips for anyone considering/launching a blog.  You might also want to avoid these 3 blog mistakes and follow these 25 blog marketing tips.

PoorSo SoOKGoodAwesome (1 votes, average: 5.00 out of 5)


  1. Yup…

  2. C’mon Marty what kind of comment is that? Why bother?

  3. @Lee: Because I truly enjoyed the post, was in the middle of a crazy day of blogging for clients, wanted to support and acknowledge your writer for terrific work that mattered to me, and only had a second.

    As you know, covering SEM shows is really hard work and often times these types of posts don’t generate as many comments…sometimes none. I know what that feels like after live-blogging my ass off all day. OMB is an important community to me. I wanted to support.

    As a blogger, it always matters to me when folks appreciate conference-coverage posts, be it one word or 150….That’s why I “bothered.”

    Maybe there should be form validation requiring 50 characters minimum in your threads to discourage such one-word “way-to-go” sentiments. Mine was from the heart. 🙂

  4. Hey Marty, it’s because of the sheer volume of “way to go” spam comments that I replied as such and not wanting to encourage more – not that your “yup” was spam of course.

  5. Nice blog, Jolina. It’s interesting to read. I am going to start my own blog soon.


  1. How to market your blog? at Entrepreneur Geek says:

    […] Odden gives 30 Tips of Marketing Your Blog. And on the same site Jolina covers the 8 Tips to More Effective Blogging from Aaron Wall’s session at SMX […]