Archives for February 2008

Video: Interview with Adam Lasnik of Google

On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content – especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

[googlevideo]http://video.google.co.uk/videoplay?docid=1830519162896248638&hl=en[/googlevideo]

SES London Day One Photos

Let’s kick things off for SES London 2008 with a few photos:

The Business Design Centre Islington
Business Design Centre – Cool venue for a conference

Matt, Sock Puppet and Greg
Matt Bailey getting the sock puppet treatment from Greg Jarboe, pre-conference

Frank and Li
Frank Watson and his budda belly gets rubbed by Li Evans

Kevin, Kevin, Kevin2 Boss, Stewart
Kevin Heisler, Kevin Ryan, Gary Lynch and Stewart Quealy from Incisive

Mike Grehan Dr Ralph Wilson
SES London co-host Mike Grehan and Keynote speaker Dr. Ralph Wilson

SES London Registration
Registration

SES London Exhibit Hall
Exhibit Hall

Dave, Edward and Ralph (Fantomaster)
Dave Naylor, Edward Cowell and Ralph Tegtmeier, aka Fantomaster duing the Organic Listings Forum

Mike Grehan
Mike Grehan moderates the Organic Listings Forum

Andy, Dixon, Kristjan, Mel, Brian
Andy, Dixon, Kristjan, Mel, Brian

Matt and Rebecca
Matt McGowan and Rebecca Lieb

Frederick Marckini iProspect
Frederick Marckini from iProspect giving day one keynote

Be sure to view many more photos from our SES London 2008 Flickr set.

5 Lesser Known Google Analytics Features

Google AnalyticsGoogle Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about:

  • Capture internal search stats. This is a newer feature of Google Analytics and a very nice one. Not only can you see what a visitor put into your internal search box, but what page they were on when they made the search and what page they chose in the search results. Any internal search will work as long as it passes the search variable through the URL. Here’s a short video interview with Google’s Brett Crosby on some of those features.

Online Reputation Management for Individuals

online-reputation-management.jpg

Recently I’ve had several discussions with a reporter on how small businesses can effectively use blogger relations and PR to market themselves. Out of that conversation came another topic about Online Reputation Management – not for companies, but for individuals.

There’s a tremendous amount of content and in some cases debate, being generated in the search marketing and public relations communities about the need to measure brands and reputations online. The first step in a ORM program is to start monitoring and there are some pretty incredible and often times costly software tools emerging to do that.

That’s all fine and good for measuring brands or companies, but what if the brand is you?

Matt McGowan Interview: Lowdown on SES New York 2008

Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.

matt_mcgowan.jpg

The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.

Matt, this is our first time interviewing you. Can you share a bit about your background and how exactly you became the “007 VP of Marketing” for Incisive Media and what you do? (Make it good because we’ll do our best to make sure this interview ranks well on Google 😉 )

Top Ten Online Marketing Tactics

Online Marketing Tactics

Earlier this week we started a poll on what online marketing tactics our readers would use most in 2008. The polling plug-in allows for only one choice and over 100 people have responded so far. We’ll keep the poll running for another week or so, but here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each.

With the vote count at over 150, I’ve updated the top ten as of 02/13/08:

  • Blogging (27%)
  • Email marketing (16%)
  • Search engine optimization (14%)
  • Pay per click (9%)
  • Social networks (Facebook, LinkedIn) (5%)
  • Blogger relations (4%)
  • Online public relations (3%)
  • Viral marketing (3%)
  • Free content (white papers) (3%)
  • Corporate web site (3%)

MomentGraphics More Important than Demographics?

Jan Leth at MIMA Event
Monday night, Jessica and I represented TopRank at a Minnesota Interactive Marketing Association (MIMA) Event in Minneapolis.

In the first of a series entitled ‘Conversations About the Future of Advertising’, Jan Leth from Ogilvy & Mather gave a presentation entitled ‘Dada, Data, Alpha and Beta’ in which he highlighted how marketers can take advantage of the digital age.

In particular I found interesting, the idea of momentgraphics versus demographics. Marketing of years past would have concluded that we need to know the age, race, income and interests of each of our prospects.

Momentgraphics focuses on the periods of time in which we need to target prospects. For example, someone searching for the phrase ‘cold medicine that works in less time’ is the prime target for a company producing cold medicine. The demographics of that person are irrelevant because we know they are in a ‘target moment’ making them the target market.

Reader Poll: 35 Online Marketing Tactics for 2008

What will you do to improve your online marketing performance in 2008? There are so many options, challenges with agency selection plus a moving target when it comes to knowledge/expertise. Without previous campaign performance statistics, it can be a real challenge deciding where to allocate marketing dollars for the web when you’re looking at expanding into new areas of promotion.

Whether your success metrics are branding, traffic, lead generation or sales, the right strategy and mix of tactics can make or break a business that relies on internet channels. What ARE the best upcoming channels? We’d like to know your opinion in this week’s Reader Poll:

What online marketing channels/tactics will you use most in 2008?

  • Blogging (29%, 55 Votes)
  • Email marketing (16%, 30 Votes)

You Make Me Sick – Viral Video Response

[Minor edit: Be sure to read the comment thread below for a response from the agency CEO.] An employee of an  Interactive agency sent out pitches to a number of bloggers this morning promoting a “viral video” that I wanted to share. Mind you, I’m not going to share the actual video because it’s sick, racist and violent. “Man makes racist insults, gets asphyxiated and beaten to death by young Asian girls and their parents while another man obliviously chats on his Bluetooth headset nearby.” If you’re into that sort of thing you can find it on your own.

jawbone1.jpg

What I AM sharing is the pitch email and a few screen shots. I get so many pitches each day even though there’s nothing on our contact form to indicated we’re interested in being pitched. It’s so easy to just click delete and move on to the day’s work.

Reputation, News and Blog Optimization at SES London

ses-london.gif

Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London. It will be my first time speaking at an event in London and luckily I’ll be involved with 3 panels that are spot on with the marketing consulting work we do at TopRank.

The two panels that I am presenting on are concurrent Wednesday, Feb 20 with “News Search SEO” starting at 10:30 a.m. followed by “Blog and Feed SEO” at 11:45 a.m. I will also be moderating the “Brand and Reputation Management” panel on Thursday at 3:30p.m. Below are more details on those sessions.

Optimize your blog for the iPhone and iPod Touch in Five Minutes

iPhoneYou can’t deny that Apple is re-defining the mobile web. The iPhone and iPod Touch are full fledged web browsers and there are lots of people using them. So, why don’t you take 5 minutes and optimize your WordPress blog for the iPhone and iPod Touch?

Step 1 – Install iWPhone. This plugin and theme combo automatically detects the iPhone or iPod Touch and serves up a specific theme optimized just for those screens. All you have to do is install it and activate it. When an an iPhone or iPod stops by, your site will be ready.