Lee Odden

Reputation, News and Blog Optimization at SES London


Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London. It will be my first time speaking at an event in London and luckily I’ll be involved with 3 panels that are spot on with the marketing consulting work we do at TopRank.

The two panels that I am presenting on are concurrent Wednesday, Feb 20 with “News Search SEO” starting at 10:30 a.m. followed by “Blog and Feed SEO” at 11:45 a.m. I will also be moderating the “Brand and Reputation Management” panel on Thursday at 3:30p.m. Below are more details on those sessions.

News Search Engine Optimization – News search engines such as Yahoo News and Google News offer a great way to receive targeted traffic related to breaking topics or to help with a public relations effort. Moderated by Anne Kennedy of Beyond Ink, this session looks at how to make use of tactics such as press release optimization and optimizing news content to best tap into traffic from news search. I’ll be focusing on news content optimization, particularly online newsrooms. Speakers include:

  • Greg Jarboe, President and Co-Founder, SEO-PR
  • Lee Odden, CEO, TopRank Online Marketing
  • Tim Gibbon, Director, Elemental Communications

Blog & RSS Search Engine Optimization – This session session will be moderated by the VP and Editor in Chief of The ClickZ Network, Rebecca Lieb so I’d better be on my best behavior. Search U.S. Google for “blog optimization” and after seeing who is at #1 and #2, you’ll see why TopRank is on the panel. This panel of experts is set to explore how niche blog and RSS feed search engines work followed by tips on how companies can use blogs and RSS feeds as online marketing tools. In this session I’ll be giving a personal example of how we’ve leveraged Online Marketing Blog to build industry credibility, extend our network, grow our consulting business and attract media attention including book offers. Speakers include:

  • Amanda Watlington, Owner, Searching for Profit
  • Lee Odden, CEO, TopRank Online Marketing
  • Massimo Burgio, Founder and Chief Strategist, Global Search Interactive

Online Reputation Management – This topic has long been a hot issue and as increasing numbers of consumers are “empowered to publish” via blogs and social networks, companies are becoming keenly aware of the importance of managing brand and reputation online. This session will provide an overview and big picture issues related to online reputation management, a range of ORM tactics and a great collection of localized examples. Whether it’s PPC trademark issues, engaging legal help or blogger relations, there’s a lot to cover in the hour we have allocated. Moderated by TopRank CEO Lee Odden, speakers for this session include :

  • Andy Beal, Consultant, Blogger, & Author, Marketing Pilgrim LLC
  • Greg Jarboe, President and Co-Founder, SEO-PR
  • Nan Dawkins, President and CEO, Serengeti Communications

The SES London show will be held February 19-21 at the Business Design Centre in Islington and hosted by search marketing guru Mike Grehan. Tracks at SES London include: Fundamentals, Search Advertising, Global, Kelsey Group Local, Organic & Beyond, Organic, Issues & Tactics and an “Improve Me” Track. You can get a glance of all sessions here.

If you’re attending the Search Engine Strategies conference in London, I hope you can make the sessions above and certainly say hello after. I’m looking forward to meeting up with UK friends Andy Atkins-Krüger, Mel Carson, Mike Grehan, BC Europe’s Rory De Niro and Marie Howell plus many U.S. based SEM pros that will be speaking/moderating.

PoorSo SoOKGoodAwesome (2 votes, average: 3.50 out of 5)

Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Looking forward to spending time with you too Lee! Don’t forget the camera!!!

  2. Hope to see you while you’re in London, Lee – and this looks like an impressive line-up of speakers.

  3. Hi Mel and David – looking forward to seeing you. It should be a great conference.

  4. being new to the optimisation game, i have been trying to find out as much information about the event as possible.

    I recently emailed them asking for a quote for me and my colleague to visit the event, but no response.

    Oh well if i do manage to get passes, i will be interested to here what you have to say.


  5. We look forward to hearing your thoughts in person rather than reading them off the page.

  6. So pleased you are finally making it to London, Lee. Really looking forward to catching up with you and hoping that your camera survives this SES!

  7. Hey Nick, you should be able to register online.

  8. Hey optimizedmedia, please read comment policy. We prefer names, not keywords. Thanks.

  9. Cheers Lee, I have had a look just need to boss to pay for me to go now. lol

  10. Hi Marie, long time no see! It will be fun to catch up with photos and all. Can you believe after that camera took a dip in the glass of water it also made it through a washing machine and a dryer? I’m looking forward to my first time in London!

  11. Avatar Alan Johnson says

    I hope to see some of you in londan as well.

    For people that are not able to go i would really recommend


    [hyperlink]Link: http://www.nemeas.com/%5B/hyperlink%5D

  12. Sounds like some great panels to listen to. Wish I could be there.

    Are you going to update all of us here after each session like you usually do?

    Have fun and be safe.

  13. Thanks Drew. Yes I do plan on doing a bit of blogging during the conference. Hopefully plenty of photos and some video as well. Cheers!

  14. Thanks for the great tips. SEO stands for Search Engine Optimization, which should a primary goal for any webmaster seeking to improve their search engine rankings and increase their traffic.


  1. […] post by Lee Odden Share and Enjoy: These icons link to social bookmarking sites where readers can share and […]

  2. […] for more? If you’re at SES London next week be sure to check out the session on news search optimization with Greg Jarboe, myself and […]