Lee Odden

How Many Conferences Can You Attend in 30 Days?


Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly – enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:

05/14/08 – MIMA: Duality Reality – Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.

05/15/08 – Teleseminar: Reputation Management in a Google World
Crisis communications PR pal Kami Watson Huyse and I will be doing this PRSA Teleseminar for PR professionals that are still trying to make sense out of SEO and search engines as PR tools. More info is available on the PRSA web site

05/18/08 – Search Insider Summit
On beautiful Captiva Island in Florida, MediaPost is holding another strategic, networking focused conference with TopRank’s Online Marketing Blog as a media sponsor. The SIS event is hands down one of my favorite conferences. It’s small, exclusive, high level and full of networking with senior agencies and brands. Visit the SIS site for more info.

05/19/08 – ACCM: Reputation Management – Protecting Your Brand in the Search Engines
The DMA is holding it’s annual ACCM conference in Orlando, FL and together with Heather Lloyd-Martin of SuccessWorks and Rob Key of Converseon, we’ll be explaining the intricacies of online reputation management to the direct marketing crowd. More info on the session page.

06/03/08 – SMX Advanced
Of all the SMX conferences I’d like to attend, this is the one I look forward to most. Due to conflicts, Dana Larson from TopRank will be attending and blogging in my place. This SMX event promises high level content for those already fluent in SEM. More info here.

06/09/08 – PRSA Digital Impact Conference: SEO for News Content
For the PRSA I am presenting a session in NYC for PR practitioners on how to make the most of optimizing the digital assets they have access to. Optimizing news content leads to more effective discovery by journalists researching topics/experts online. Find the 2 day conference schedule here.

06/15/08 – PUSH: The Fertile Delta
PUSH is an annual executive conference for innovators on topics including Economics, Religion, Politics and Technology held by the PUSH Institute in Minneapolis. I’ve heard buzz about this event for several years and am now finally going to attend. Here’s more about the PUSH experience.

06/17/08 – SES Toronto: Twitter – Ultimate Time Waster or Great Tool?
Clearly the writer of this session title has some bias. David Snyder of JRDunn, Chris Winfield of 10e20 and myself will effectively clarify what Twitter is good for and what it is not. I will be presenting results of our Twitter survey as well as a case study and 3rd party tools. Session info here.

If you are attending any of these events, be sure to say so in the comments!

For our coverage of conferences ranging from PR to direct marketing to search marketing, visit our Marketing PR Conferences category.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. That’s quite a line up, great to see you and your team spreading the love! You guys have a lot of great info to disseminate to audiences and your participation is much appreciated. Looking fwd to hanging in Toronto and see you much sooner on Twitter I am sure…

  2. Thanks Matt, looking forward to seeing you in Toronto as well. So much for my new 1 event per month policy. 🙂

  3. I tried something similar with Twitter – one post a day… one important message, help my connections cut through the clutter… didn’t work out.

  4. You guys are so lucky in the states. We see very few conferences of this quality in Australia. The SEO for news content conference looks great. Are the speechs put up on youtube once the conference has finished?