I’m back from SES Toronto and wanted to share the presentation on Twitter with readers that weren’t at the show. Fellow presenters @davesnyder and @chriswinfield did a great job and the audience received a deep drill down into many aspects of Twitter.
In the end, Twitter on it’s own and with it’s uptime issues isn’t anywhere near as productive as it is in combination with third party tools like Twhirl, Summize and Twitturly. Return on effort from using Twitter really depends on how you use it. The mileage will vary based on your goals, how much you give and to what extent you use Twitter in combination with other socnets like Facebook, LinkedIn and offline networking.
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.