TopRank Marketing Editor

Reader Poll: How Do You Interact With Social Boomarks?

You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from blogs to mainstream publications like Minneapolis Star Tribune are looking for ways to make it easier for readers to save and share content.

There are a variety of tactics including social bookmark links, icons, multi-purpose buttons, browser add-ons, bookmarklets, other tools and scripts that can used to encourage visitors to promote content. The question is, how are people using them?

When bookmarking or submitting a page to a social media site, do you most often:

  • Use a browser add-on. (34%, 31 Votes)
  • Click on social icons on the page. (18%, 16 Votes)
  • I don't use any of those. (15%, 14 Votes)
  • Use a bookmarklette. (13%, 12 Votes)
  • Click on social links on the page. (7%, 6 Votes)
  • Click on a multi-purpose button. (5%, 5 Votes)
  • I vote at the social site. (like (4%, 4 Votes)
  • Other (put in comments) (2%, 2 Votes)
  • Click on interactive badges. (1%, 1 Votes)

Total Voters: 91

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Are content owners adding in social buttons because they provide value to their users? Or are they just taking up space and virtually ignored?

PoorSo SoOKGoodAwesome (2 votes, average: 3.50 out of 5)


  1. I do have buttons on my posts but when it comes to submitting to them i have a long list of 104 bookmarking websites that i use.

  2. I do whatever is easiest. If there are links or icons, I use those. I’ll also use browser plugins (like for StumbleUpon, Delicious, and Searchles) and bookmarklets (like for Small Business Brief). When all else fails, I’ll go straight to the site.

  3. There are so many SB sites in the space now and more than half have only tiny amounts of traffic, so I only post to most of the big ones.,..and a few of the small ones that are easy to use. The HOT 25 ranks the top social bookmark sites and also puts them into categories by type – news, bookmark only, specialty/shopping, etc – so you don’t end up bookmarking an SEO post to the shopping list site Kaboodle! Their July ranking are due out soon.

  4. I don’t interact with them yet. I am trying to figure that out. I just added the toolbar to my browser. In fact, I think right now I am a little afraid to add things so as not be spammed or open on the internet to the world. do you think this fear is something that is common?

  5. I’m with Kari… what ever is easiest is the option I’ll choose.

  6. It is most likely only useful to bookmark on major sites and for those, I have a browser add on. It is in our nature to ignore the icons and go with what we normally do but for the average person the icons may prove to be a valuable tool.

  7. I don’t know why but I never use social bookmark services, I think they are good for webmasters to spread the word about their services though.

    umm I’ll try to add some buttons in my website soon 🙂

  8. I am on the same page as Kari and Kathy. Which ever is easiest I use but mostly use browser addons. Thanks for the great poll very interesting results!

  9. In response to Marketing Gurl:
    Don’t be afraid to use the social bookmarking – you’re not opening yourself up to any spam on the internet.

    Social bookmarking sites have you create a username, so the worst that could happen is that other users can see what you’ve bookmarked – but that’s a good thing!

    It helps word of mouth about great new sites, tools and helpful information. If you’ve bookmarked a site that you find really interesting, you can see other users that have bookmarked that same page or site, and you may find they have resources or other articles you could benefit from.

    Give it a try – I have been using Delicious for a couple of years now and it is extremely convenient for saving information and referencing it at a later date.

  10. I tend use whatever is easiest, although I mostly use browser add-ons. I also go and vote at the actual site sometimes, especially on Sphinn and other niche-type social sites.

  11. I’m beginning to become a bit apprehensive about using them at all on my new website because it seems to me that SB’s are near or over a saturation point and it feels as if they’re heading toward a negative backlash type of situation – Overused and Overabused
    So, I guess my opinion would be that they are “taking up space and virtually ignored” or possibly beginning to have a negative impact.

  12. I agree I use whatever option is easiest. But my favorite is the icons on the page or below the post.

  13. Avatar Tom Lindstrom says

    The easiest option, but badges work well below the post.

  14. After a lot of experimentation, I pretty much only use StumbleUpon and BizSugar. Both are on my browser toolbar (although BizSugar’s is just a bookmarklet on my links bar), so I really don’t need the extra buttons.

    However, I occasionally look that the buttons to see if there is anything new.

  15. I have an ‘AddThis’ badge at top left of my wallpaper web site ( – and it has been used to bookmark my site 105 times so far this year – so that must count for something…

  16. Avatar dedemutas says

    I’ve only one button on which is the Jamespot one because it makes people thinking about what it is and I want them to spot my articles there more than in a simple digg-like.

  17. Several good points were made here.

    I also use the easiest option, which may vary according to the context of the page.