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SES San Jose: 7 Proven Ways to Get Your Website on Page 1 Organically & Then Convert

TopRank Marketing Editor
TopRank Marketing Editor
Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips

Shawn MooreThis sponsored session was an entry level overview of what websites should be doing on their website to get visibility and rankings in search engines.

Here are the 7 Proven Ways to get Your Website on Page 1 Organically & then Convert as stated by the presenter Shawn Moore.

  1. Content is King
    What your content says, what your images and video show not only give users a first impression, but those items are also important to how a search engine is going to interpret your website.
  2. Navigation and Architecture
    Looking into the way that your menus and internal linking structure are important. Can the web crawlers see and index your navigation? Or is it in JavaScript or Flash that may not be as search friendly?
  3. Blogs
    Using a blog is just another way to generate more content for the search engines to index and use to rank your website.
  4. Quality and Keyword Rich Inbound Links
    The number of links you have is important, but the quality of those links is more important. Get links from relevant sites and ensure that those links are using keyword phrases and not just your website address or business name.
  5. Database
    Shawn said that choosing the right database for your site is important. Some are not search engine friendly and that choosing the wrong one will cause lots of issues down the line.
  6. Electron Press Releases or Optimized Releases
    These releases give your site more exposure in search engines and the keyword rich links in the content can help increase your rankings.
  7. Domain Name Strategy
    It was recommended that, if you can, choose a domain name with keyword phrases in it as it’ll give an added boost in search engines. You can also purchase additional domain names and forward them onto your website. Try thinking about what a user may type into the address bar of their browser and then register that domain for easy access.

Some of the tips are well known, others were a bit questionable to me. I’m still trying to figure out how a certain type of database can hurt a site as it’s all about how the content is displayed on that page and the URLs used that is the part to be concerned with.

Overall, the session was a good one for those just starting out in the industry.

—

Check out all of TopRank’s coverage of SES San Jose and sessanjose08 Photos.

Comments

  1. Mickey says

    August 19, 2008 at 6:20 pm

    That database one threw me off as well. I’m thinking he must be referring to the strange URLs that are often used on database-driven sites (page.php?id=5&cat=16…)

  2. Mark Olsen says

    August 20, 2008 at 10:48 am

    I think its pretty sweet to see that the same old things still remain the best ways to get ranked no. 1 in Google.

    Content is King lives on!

  3. Thomas McMahon says

    August 28, 2008 at 4:42 pm

    @Mickey, I agree that URLs can be an issue, but then the database shouldn’t matter. Odd.

  4. Andy Maclean says

    September 8, 2008 at 9:55 am

    Just goes to reinforce that SEO isnt about tricks or stunts – its a logical systematic activity looking at both onsite & offsite SEO issues.

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