Lee Odden

SES San Jose Day Four Wrap Up

TopRank Team @ Google Dance 2008

What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello.  Thanks to SES too, for having us.

It was a great conference with plenty of all new sessions and many tried and true topics. Of the sessions I was able to attend, I particularly enjoyed:

  • Tech Giants Orion Panel
  • The always entertaining Black Hat (aka no hat LOL) vs White Hat session
  • The In-House SEO panel which tends to focus on giant companies for some reason, but was absolutely insightful for the kinds of projects we work on at TopRank

Google Dance 2008

Of course, it wasn’t all work and no play at SES, no no no. There was the Internet Marketers Charity dinner and Party on Monday night and Google Dance on Tuesday night, which was full of even more activities from Rock Band to Robots to both inside and outside Dance floors.

Then on Wednesday evening there was curiously non-eventful Yahoo thing and the very eventful SearchBash put on by WebmasterRadio.FM and their sponsors. The SearchBash seems to get bigger and better every year.


I’d say by all accounts it was a successful conference. It didn’t break any attendance records – likely held to the same numbers as last year, food is still typical conference food and I’ll never know whey there is only a day and a half of exhibit hall, but the sessions got a lot of good feedback. I have to say again that the one Orion Panel I did see was excellent – really good stuff.

SES has come a long way this past year and many people in the SEM industry have good reason to see it continue to succeed.

See all of TopRank’s coverage at Search Engine Strategies San Jose here and hundreds of photos on our SES San Jose Flickr set.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. […] The SES San Jose ‘08 conference was packed with content but Lee Odden and his team covered almost every session. Amazing! Check out the daily roundups: SES Day 1 | SES Day 2 | SES Day 3 | SES Day 4 […]