We live in some interesting times with the economy, the war, natural disasters and the uncertainty that comes with a Presidential election. It’s enough to keep marketers on their toes that consumer online behaviors and technology change so often, but economic uncertainty makes it even more “interesting“.
The interactive marketing show will go on but in what forms? Marketing budgets are often the first cut during a recession. Yet many online marketers have reported increases in client spending. Factors such as the health of the company and market, as well as tactics need to be considered.
There are many, many ways to market online, giving companies a highly measurable, high impact and low cost option to expensive and often unaccountable traditional advertising. Which leads me to the following Reader Poll:
What 3 internet marketing tactics will you emphasize most in the next 6 months?
- Search engine optimization (13%, 151 Votes)
- Blogging (11%, 138 Votes)
- Pay per click (9%, 108 Votes)
- Email marketing (8%, 91 Votes)
- Social networking (Facebook, LinkedIn) (7%, 86 Votes)
- Blogger relations/blog PR (5%, 57 Votes)
- Affiliate marketing (4%, 51 Votes)
- Microblogging (Twitter, Plurk, Jaiku) (4%, 48 Votes)
- Advertorial (NewsForce, AdFusion) (3%, 40 Votes)
- Free content (white papers, how to's, ebooks) (3%, 31 Votes)
- Corporate web site (2%, 29 Votes)
- Video marketing (2%, 29 Votes)
- Link bait (2%, 27 Votes)
- Behavioral targeting (2%, 26 Votes)
- Viral / buzz marketing (2%, 22 Votes)
- Online communities/forums (2%, 20 Votes)
- Social news/bookmarking (1%, 18 Votes)
- Branded microsites (1%, 18 Votes)
- Widgets (1%, 17 Votes)
- Digital public relations (1%, 17 Votes)
- Online display ads (1%, 14 Votes)
- Contextual advertising (1%, 14 Votes)
- User generated content (1%, 14 Votes)
- Webinars/Teleconference (1%, 13 Votes)
- Blog advertising (1%, 13 Votes)
- Social network advertising (1%, 13 Votes)
- Online contests, giveaways (1%, 12 Votes)
- RSS advertising (1%, 11 Votes)
- eCommerce feeds/comparison shopping (1%, 9 Votes)
- Digital asset optimization (1%, 9 Votes)
- Advergames (1%, 8 Votes)
- Podcasts (1%, 7 Votes)
- Sponsorship/Cross branding (1%, 7 Votes)
- Virtual worlds (1%, 7 Votes)
- Mobile ads (0%, 6 Votes)
- Virtual tradeshows (0%, 6 Votes)
- Online games (0%, 5 Votes)
- Rich media apps/demos (0%, 4 Votes)
- Paid product/service reviews (0%, 4 Votes)
- No holds barred spam (0%, 4 Votes)
- Rich media avatars (0%, 3 Votes)
Total Voters: 417
Loading ...Of course it’s entirely possible some of the choices above need elaboration or perhaps we’ve missed a few. Please share in the comments!
