Lee Odden

Publishers Learn to Monetize Digital Assets at OMMA Global

OMMA Global New York

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, “Digital Asset Optimization.” While TopRank has helped pioneer and promote DAO as a holistic content optimization model for improving online lead generation and sales, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

OMMA Global New York, “Platform Wars” will be held at the Marriott New York Marquis September 18-19, 2008 and features a prestigious line up of speakers including:

Chris Anderson from Wired and Geoff Ramsey from eMarketer as well as senior digital marketing executives from: MySpace, ABC TV, National Geographic, LinkedIn, HP, comScore, Hulu, Nickleodeon, Time, Virgin Mobile and Nokia. Emcee duties will be handled by Joe Marchese, President of SocialVibe.

Here are details on the session I’ll be speaking on:

“Search: DAO Is the New SEO – Digital Asset Monetization
Thursday 9/18 – 4:45pm – 5:30pm
“The hot new acronym in the search space is DAO — Digital Asset Optimization. With the advent of universal or blended search, it’s imperative that publishers optimize all forms of content, not just web pages. This includes images, video, press releases, PDFs, etc. This session will cover best practices for leveraging all your digital assets to drive traffic to your website. We’ll also touch on strategies and tactics for capitalizing on the emergence of mobile search.”

Bob Heyman, Chief Search Officer, Mediasmith
Jonathan Ashton, Director of SEO, Agency.com
Patrick Fitzgerald, VP, Online Experience, XM Radio
Lee Odden, CEO, TopRank Online Marketing
Eytan Seidman, VP, Prodcut Management, Titan Startup

If you’re attending OMMA Global next week, be sure to visit the session and say hello.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.