Lee Odden

Scott Monty Interview – Tips on Social Media for Large Companies

Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.

This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.


You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.

We shot this video on top of the Maker’s Mark RV parked in the Blog World Exhibit hall and you’ll have to forgive my sad camera movement technique. I think it’s time to invest in “real” video equipment, something that’s long overdue since we’ve been shooting interviews at confernces since 2006.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Scott rocks. 🙂

  2. And so do you Tamar 🙂

  3. Avatar Louise Esplin says

    I like the way that Scott says that social media is just another way of communication – and that 15 years ago email was new and people were sceptical about it – and now, we don’t know how we manage without it! He’s right, it is just a way of learning to speak with your customers again – and he says ‘again’ because I think some companies have got out of touch with their customers. Anyway, if a company like Ford think social media is a good thing, they have our vote!

  4. Aww – you guys! Thanks for your vote of confidence. There’s still a ways to go, but I’m glad that Ford had the foresight to bring me on board. I’m learning a lot about the company and about some of the amazing things we have in store for our customers around the world, and hopefully I can do my part to bring the company to the next level from a social media standpoint.

    Scott Monty
    Global Digital Communications
    Ford Motor Company

  5. Great interview! Scott Monty is definitely one of the leaders in the social media industry and everything he says is pretty spot on.

  6. Scott,

    awesome interview and really a big step forward for a global player in the auto industry to invest in social media.

    Other OEMs stick to their normal communications channels, blocking info, getting just the “right” info out in the public (printed or on the official website). Getting in touch with your customers is what will truely count for future success.

    Keep on the good work – Thanks to the openeness of some Ford top management guys (they must have some kind of vision that could be compared to Henry Ford:-))

    Best regards