Lee Odden

Monday Links: Greeking, Linking, Fishing, Social, Mobile & Engagement

Lee Odden     Online Marketing, SEO Tips

1. Geeking with Jonathan, no wait, “Greek-ing with Jonathan Mendez with the speaker, the listener and the argument in “Lessons in Ad Persuasion from Aristotle“.

2. Proactive Profile Linking. Social profiles and profiles of any kind can provide benefits as part of a Search Engine Reputation Management effort since they can rank well on brand and company names. Profiles can also provide a source of crawlable links. It may serve a company well to secure the profile names before the competition does. Two tools that will quickly check user names at multiple sites include: usernamecheck.com and the social media keyword check tool from Solo SEO.

3. Opportunistic traffic fishing. It’s common knowledge that advertising, editorial/media and even trending topics on the social web drive search traffic. However, SEO efforts with content and links take time to see results. Or do they?  Combine keyword based social media monitoring (blogs, forums, MSM, Twitter, video, etc) with an authoritative blog, and you have an on-demand traffic source. When a topic relevant to your business and/or target market is warming up, publish corresponding optimized content via the channels picking it up.  High profile blogs, optimized press releases, social news and Twitter are examples of quick ways to distribute search friendly content. The key is to monitor, have channels for promotion and the ability to act quickly. If nothing else, you can use PPC ads to capture such traffic. This tip inspired by “Use the News for Cheap Pay Per Click Traffic“.

4. How should your company engage the social web? Take a look at these 237 examples of brands using social media with tactics including: blogging, social networks, online video, podcasting, widgets, crowdsourcing, microblogging, photo sharing, virtual worlds, wikis, blogger relations, social bookmarking, social news, brand monitoring, discussion boards, social PR and user ratings/reviews.

5. Directories have been a toss up but now Google’s shying away. Google dropped ODP and Yahoo directories from their published guidelines. “Directory Links Next? Google Drops Yahoo and ODP from Guidelines“.

6. Always add Google Analytics campaign tracking information to your Tiny URL when promoting specific content on Twitter- from “Twitter and Google Analytics: What to Track“.

7. Need to find links without no follow? Do follow search engine.

8. Objections to mobile marketing? People DO search and buy on the mobile web and with the number of cell phones outnumbering computers it’s only going to get better. “Common Mobile SEO Concerns and How to Overcome Them“.

9. Now that she’s left Forrester, what’s Charlene Li up to? She’s started a new company called Altimeter Group and blogging at The Altimeter.

10. Web analytics guru Eric T. Peterson and my pal Joseph Carrabis have posted the product of their collaboration on measuring visitor engagement in a new white paper, “Measuring the Immeasurable – Visitor Engagement” (pdf).

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    Lee Odden About Lee Odden

    @LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

    Comments

    1. I’ve noticed Google seems to be really changing their algorithems, I saw a post on digitalpoint the other day about google linking tips.

      Its said that they were only recommending links for marketing purposes not to improve serps?

    2. Brett Tilford says:

      Helpful post Lee, specifically the part about Opportunistic traffic fishing. I’ve experienced that on my personal blog.

    3. Wow interesting tools. Username check is pretty great! Awesome links as always Lee!

    4. What do you think is the quickest and cheapest way to get business owners to sign up on a free website to post past customers that wrote them bad checks or never paid their bills?

    5. Great reminder on the Opportunistic traffic Lee. Thanks

    6. Abraham, that’s an interesting idea, although it could be a magnet for both legit and sinister purposes. Your site is like RipOff Report which has in part fueled the Search Engine Reputation Management industry.

    7. Thanks for introducing us to some new cool tools! I like the PR/PPC angle especially. I even commented on this post on my blog – nice job here!

    8. Interesting post Lee. Thanks for sharing.

    9. Thanks for the social web link (#4). Wonder how/if the engagement study (@Link #10) can be used to measure engagement on these 237 sites listed? I’d be curious on any thoughts here – particularly as to whether this might be a possible model on which to base community/social media metrics.

      Thanks again!

    10. I never thought about adding Google Analytics to Twitter tinyurls. Thanks for the great tip!