Lee Odden

Pubcon: Top Secret SEO Tools

Lee Odden     Online Marketing, Pubcon, SEO, SEO Tools

Rand Fishkin, Andy Beal, Todd Malicoat

The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro.

First up is Todd who covered 30 different tools which are too many to mention here but included tools for: browsers, domain server, keywords, competitive research, ranking checkers, backlink checking, on page optimization, spidering, productivity and tools for fixing duplicate content. but the most interesting included:

  • User agent switcher allows you to surf the web as if you were a bot from an engine so you can see sites the way search engine spiders see them.
  • Search Status Firefox plugin shows you various time saving information all in one place
  • Header Checker
  • SiteUptime lets you know when your site goes down
  • Domain Tools Bookmarklet that gives you whois information on the domain name you’re looking at. Also shows other domain names someone owns (paid)
  • Ping time shows how fast your site responds to web requests. If slow, it can cause issues with spidering.
  • Keyword tools: WordTracker.com, KeywordDiscovery.com, tools.seobook.com also offers a free keyword tool
  • SEOBook – SEO for Firefox
  • SpyFu scrapes Google AdWords and can give information about competitor keyword purchase activity
  • Compete.com shows competitor traffic and keyword information (paid tool)
  • Caphyon Advanced Web Ranking – rank checking tool
  • Link Harvester shows unique linking domains to a specific URL, deep link ratio, number of .edu links, etc
  • Hub Finder – will find collections of sites that all link to a particular URL. If they link to that URL, maybe they will link to you.
  • SoloSEO.com is a project management tool for SEO projects
  • Link Suggestion Tool shows a list of search phrases you can combine with keywords to research link opportunities
  • Xenu Link Sleuth broken link tool.
  • Roboform remembers form field information for filling out information
  • Jing Project ScreenCapture
  • Copyscape will show you any time someone copies your content on the web
  • DupeCop

Next up is Rand Fishkin of SEOmoz with “6 Tools that Rock” and promises there is very little if any overlap with Todd.

  • SEO Automatic Tool – looks at common on page optimization factors and offers recommendations.
  • DaveN’s Keyword Density Tool will analyze keyword occurrence on-page and it surfs as Googlebot.
  • blogpulse – Tracks millions of blog feeds and provides insight into what bloggers are discussing as well as trends of phrases over time.
  • LinkfromDomain Command @ Live.com – who is a particular site linking to. (linkfromdomain:toprankblog.com)
  • Historical PageRank Lookup from SEOmoz tools
  • Linkscape SEOMoz is a crawl of the web that offers metrics on link and score mozrank on the domain level and at the URL level. Shows who 301 redirects what page, anchor text distribution and others.

Last up is Andy Beal from Marketing Pilgrim.

  • SEOResearchLabs.com offers keyword research for $100. Extensive spreadsheet of keyword data.
  • SEO Link Analysis – Firefox extension gives you a bit more information when opening such pages, it gathers the PageRank for the linking page, the anchor text used on the link, and checks whether the link is nofollowed or not
  • Google Webmaster Central
  • Backlinkwatch.com – Shows the URLs of link sources, PageRank, follow/nofollow.
  • SEMCheck.com – $12 tool that automates basic SEO functions and issues.
Now we have the Q and A which mentioned additional tools:
Take a look at all of TopRank’s Pubcon liveblogging coverage here and Pubcon photos on Flickr.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Thanks for the great post. You have brought some things to light that are very useful.

    Warm Regards,
    Brent Thomas

  2. I have been doing SEO to my website but I never come to about so many tools.
    Thanks for sharing the information.