Lee Odden

Hands On Social Media Smarts for Direct Marketers

DMA TopRank Online MarketingTopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers. 

On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers.  At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.

To help educate in-house and agency side direct marketers on how to better understand and engage the social web, the DMA has engaged TopRank Online Marketing to launch a series of social media marketing workshops called, Social Media Smarts, providing practical insights into social media as a communications and customer engagement channel.

The two-day workshop will enlighten attendees on strategy and cost effective tactics for succeeding on the social web with services ranging from Facebook to Blogs to Twitter. Along with tools and practical examples of best and worst practices, attendees will develop a framework for building a social media strategy specific to their business.

Attendees will learn the basics of blogging, blog marketing and online reputation management as well as social networking, news, bookmarks, video sharing, image sharing, wikis and podcasting. Social media monitoring, analytics and measurement strategies will also be presented.

Understanding social media usage and platforms along with practical exercises will enable attendees to create the framework for a strategy and business case for social media by the end of the course.

The ideal audience for a workshop like Social Media Smarts includes marketing and communications professionals at all levels working in advertising, direct marketing, internet marketing, communications and public relations fields.

Event Details:
Social Media Smarts: An Introduction to the Social Web, Tools and Strategies

Workshop Locations and Dates:

12/4-5, 2008
MicroTek New York Facility
90 Broad Street 11th Floor
New York, NY 10004

4/22-23, 2009
MicroTek Downtown Chicago
230 W. Monroe – Suite 550 
Chicago, IL 60606 

6/4-5, 2009
MicroTek New York Facility
90 Broad Street 11th Floor
New York, NY 10004

More information and registration is available here.

Also, be sure to follow updates on DMA Social Media via Twitter.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. This kind of workshop can help the new start up people.
    I have been doing other type of publicity and I really wanted to attend such conference. I think people should attend it.

    Thanks for the information.

  2. That

  3. Avatar Mike Spratt says

    The shift of marketing spend from traditional media to the web is getting faster and faster. This move will also require a change in attitude and that is where Social Media comes in. People want to buy from people they like and trust, not faceless corporations.



  4. Great to hear about what’s happening in the industry ‘across the pond’! My company runs online marketing courses in London (http://www.writemysite.co.uk/copywriting-training-services.htm)

  5. Avatar Marney Lewis says

    Very good points! I also agree with Tom, Its all about building relationships and letting people know youre there to help THEM out, and get them to where they want to be, Great Post.

  6. Good to hear about it Lee – and intereting that even we in the UK are doing it too (and I thought we were years behind!)



  1. […] presenting at last month’s Social Media Smarts Workshop in New York, I offered the question, “Should marketers shift budgets from offline to […]