Archives for December 2008

Happy Birthday TopRankBlog & SEO Blogs Class of 2003

online marketing blog 5I am happy to say that this weekend, December 28th marks 5 years of blogging at Online Marketing Blog. From the infamous “Florida Update” of December 2003 to current, practical advice on social media strategy December 2008, TopRank has been a trusted source of information for thousands of readers.

The entire TopRank Blogging team wishes a sincere Thank You to everyone that has commented, subscribed and linked to us over the years.  TopRank’s blogging efforts have been recognized in many ways including being one of the top 50 favorited blogs on Technorati, ranked a top marketing blog on Advertising Age and endorsed by fans from The DMA, PRSA, Microsoft, IBM, Yahoo and many others.

Best Podcasts on Social Media

Best Social Media Podcasts

UPDATE 12/29/08: Voting is closed and the winner, Best Podcast Social Media, DishyMix by Susan Bratton of Personal Life Media. Congratulations Susan!

Congrats also to the runner up, User Friendly Thinking by Bizzuka’s John Munsell and Paul Chaney.

There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR, search and social marketing, we bring you this fine list of the best podcasts on social media.

Where did this list come from? I started out with a small list of my own and then reached out to the 5000+ people following @leeodden on Twitter as well as direct queries to some of the most respected social media marketing and public relations professionals on the web. The same podcasts were recommended repeatedly.

How To Find Your Most Popular Posts

Top 10 GraphicIt’s the end of the year and a lot of blogs are now putting out their top posts of the year posts.  But how does one find out which are the top posts on their blog?

Here are a few ways you can find out which posts are tops on your blog.

  • Number of Comments – One easy way to see if a post is popular or not is to look at the number of comments.  The more comments, the more engaged people were with the post.  The downside here is that a lot of people may read the post, but only a few may actually comment.

ComcastCares Social Media Interview with Frank Eliason

Social Media Smarts: Interview with Frank Eliason of Comcast aka @ComcastCares

Frank Eliason
Photo by Shel Israel

Twitter has become many things to many people and organizations for that matter, including Comcast.  It really says something when a company experiences the bite of consumer malcontent via social media and then turns around and becomes known as a best practitioner.  This is the experience of Comcast and Director of Digital Care, Frank Eliason.  

Based in Philadelphia, PA, Frank started with Comcast as a Customer Service Manager in September, 2007 and as you’ll read in the interview below has evolved into the social media face of Comcast through his Twitter name ComcastCares.

5 Tips for Successful Blog Optimization

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons  only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail. Additionally, social media referrals and recommendations are becoming a notable competitor to search traffic which can place SEO as a secondary promotional effort in some situations.

Here are five tips for successful business blog optimization benefits in the long run:

1. Find a practical purpose for starting a blog. There are many reasons why companies would benefit from starting and publishing a blog. Some might use blog software as a content management system for an online newsroom or to archive newsletters to the web.

New Perspectives on Digital Asset Optimization for 2009

daoSearch engine optimization can be challenging enough, especially for large, enterprise organizations rich with digital assets.  They’re also rich with policies, procedures and often times a labrynth of  content approval and publishing processes.

An effort to optimize and promote those assets to search engine bots can be even more challenging than standard SEO. And yet it can also be far more rewarding. The notion of Digital Asset Optimization came out of TopRank’s efforts in early in 2007 to describe for internet marketing clients what new opportunities there were to enable prospects and customers to pull themselves via search to company content.

Dell Social Media Interview with Richard Binhammer

Social Media Smarts: Interview with Richard Binhammer from Dell – @richardatdell

Photo Credit www.briansolis.com 

Of all the companies known for making advances in the realm of social media, Dell holds a place that reaches both ends of the spectrum. References to “Dell Hell” are less about something wrong and more about one of the most popular examples of a major corporation that “gets” social media listening and engagement.  One of the key people at Dell responsible for the successful social media presence so many have come to know is Richard Binhammer.

Richard has enjoyed a career that has taken him from Canadian politics, lobbying and election campaigns to public relations in the Midwest to Corporate Communications in NYC and then public affairs, now social media/blog outreach at Dell.

TopRank Brings 2 Speakers on 2 Panels at SES Chicago

audience

TopRank Online Marketing will have two speakers presenting on two panels at SES Chicago this week.

On Tuesday, Senior Account Manager Jolina Pettice (who recently spoke on a panel with Yahoo’s Ron Belanger and Anne Kennedy at DPAC) will be speaking on a session about how to use Public Relations tactics to improve SEO results.  On Wednesday I will be speaking on a panel about Blog SEO.

Here are the session details. We look forward to seeing you there!

Tuesday, December 9, 2008 – 2:45pm-3:45pm
“Turning PR Efforts into SEO Results”

SES Chicago Winds of Change

SES Chicago

Today kicks off another Search Engine Strategies conference, this time in the windy and bleeping cold city of Chicago. 

Change has been in the air for SES with the naming of Stewart Quealy as VP of content development, responsible for creating conference program content for all SES events and training. Also, Marilyn Crafts (whom I like to call “Super Star”) was promoted to senior program director and will work with program development, speaker selection and event strategy.  

Mr Publisher. Matt McGowan

Then there’s the really big news of Matt McGowan being promoted to VP/Publisher for Incisive Media’s Digital Marketing Businesses which includes the ClickZ network, Search Engine Watch and the Search Engine Strategies conference.

Get Social Media Smart with 26 Tips on the Social Web

Day one of the DMA / TopRankMarketing.com Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media, practical examples & case studies and blogging soup to nuts. Creating, marketing and measuring blog results was covered in 3 different modules.

Social media and making sense out of the social web is a hot topic and I applaud the organizations that sent people to New York this week for our workshop.

During the first day I asked attendees what their learning objectives were which I thought were consistent with most people entering the social media space:

  • Build a social media strategy for our organization
  • Learn what social media tools to pay attention to and which to ignore for a specific industry

Roadmap for Social Media Marketing Strategy

Central to the notion of effective social media participation is the ability to create, publish and share content. The sheer volume of information on the topic of social media marketing makes filtering and prioritizing what’s most important to a specific organization a challenging task.

There’s a lot of excitement from marketers and companies but not everyone is exactly sure how to go about it.

I think it’s important to focus on the key components of what it takes to deploy an effective social media strategy individually and as a whole. By understanding the social web as it relates to fundamental marketing principles, tactics, tools and best practices, you can create a framework or roadmap for the development of a working strategy.

Social Media Interview Shonali Burke

Social Media Smarts Interview with Shonali Burke

 

I first ran into Shonali Burke right before she presented with Katie Paine at the PRSA International conference, “True Tales From the Social Media Measurement Trenches”. We had not met in person before but were connected on Twitter. Social media will do that – facilitate real world connections.  Based on her PR and social media metric savvy, I thought it would be interesting to do an interview as part of our Social Media Smarts posts.

Shonali Burke, ABC, is an award-winning communications consultant and self-confessed measurement fiend. She was formerly a vice president of media and communications at ASPCA. She and her husband are owned by three shelter dogs and live in the Washington, D.C., area. You can also find her on Twitter.